How I Got 106M Impressions With Ads

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How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

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When you combine these stats with a personal story/testimony it's GOLD

You tap into the rational and emotional aspects of decision making. Thanks Alex

AscendedMasculine

3 Wheels:
Outcome
Over what duration
For what percentage of clients

get creative with expressing statistics and outcomes ("Every forth client", "Earn nine months worth of gym rent in just one month")

radonsmith

Thanks Alex I've been religiously following you for the last few months. Great content, statistics in copy sells, thanks for going through the 3 components you can modify to come to a compelling and believable message

coryfeco

The amount of golden nuggets he always drops is insane

Watched this 2x and took notes the 2nd time through

The fact that we’re getting the training that he gives to his employees for free is amazing. What an extraordinary time to be alive!

oliviaoxley

Alex thank you so much foe creating this channel

MathewKoder

This is basically another form of marketing. Utilizing data from your successful accomplishments to sound better and create a more enticing offer for potential customers. Ex. instead of saying 1 in 10 of our clients reach 1M in a year of working with us, you could look at the amount of customers who pass another threshold, let's say adding 100k in sales. You could rephrase this and say 80% of our customers add a minimum 100k+ in revenue.

sharnezy

Wow! This is golden advice! I can't believe there's low viewership on this video. Can't wait for the new book to come out Alex

neil

You and your wife work so damn hard man.. after years your still hard on the grind .. wow..

daved

This is so much better than using a couple of testimonials, thanks a lot!

martinmenesestv

Last two examples usually work better in my marketing testing experience - the percentage figure alone doesn't convert as well, not concrete enough

WiskiRedz