Here's Copywriting Solved

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[AndersonShamon]

Fantastic. Learn something daily from Alex that we implement

[Paul-fkqy]

It's crazy. Hormozi always has an elecated take on every aspect of business but particularly selling and marketing. Badass.

[lordlegend]

Maslow’s hierarchy of needs is a great example of this. It shows the different levels that influence people and status is near the top.

[misty.s.o]

This is the best explanation I have seen

[joshuabarocio]

Wow! As a new business owner, this seems like a pretty important lesson.

[thedream]

Aint no way he just solved how to copywrite in 45 secs thats crazy

[blue_harbor_entertainment]

bro just dropped some hard facts. thanks alex

[malamarkudi]

How come anytime he opens his mouth it's just pure value

[OriginalKingRichTv]

So create copy with the goal of increasing status and awareness

[NOLAJazzCollective]

Nice! Ties into Maslow's Heirarchy really well too

[airforcerawker]

This is 100% correct. Public perception and popularity are part of the "life force 8" spoke about in the book Cashvertising. If you stoke any of those, use emotions, and other things…they’re almost guaranteed to respond.

[SEGREDOSDOBANGBANG]

Copy is about make them imagine their desired future state. Just ask what do you customer want to achieve.

[zaheer]

That’s an absolutely incredible piece of advice. Thanks Alex. Stay blessed.

[brit]

As always... the best advice and the best delivery

[sai]

this hacked the copy😂😂
Alex you are insane man I love you.
PLUS, PLUS
MINUS. MINUS
SELF
FRIENDS
ENEMIES

[John_Conner]

The biggest mistake in life was underestimating how much status affects everyday people. I do not care as I view the POTUS and a janitor as people and equal value but that mindset has gotten me burned so many times. I have to pay attention to status because the mob will literally come after you if they think you are low status and you try to do something high status.

[MarcusThomas]

Alexhormozi is a muscley genius sent down as a gift to us all

[sunnc]

30:31 the point isn’t to stand out. It’s to do you. But bc most ppl don’t do them. You will stand out.
32:29 think ab the fact that you’re gonna die
52:29 ppl around me must be serious about growing

[toppaypositionacademy]

I took myself out of the fame game in 1986. I knew fame opened most doors. For decades now I'm the wizard of oz for dozens of public facing celebrities in all fields where commitment to the character and narrative is for life and lifestyle.

My lifestyle is private now and forever. I deploy actors and spokesmodels.

[nour.mokrani]

Damn! I wish u can do a copywriting course, I would devoer it, I like the copy u use throughout ur books and vids! Thank u