Stop Skipping Ads

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How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
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To the people complaining, this is meant for business owners and marketing people. This is not meant for the typical person

lorenzzz
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Bro, I thought the video title was don’t skip abs 😂

BilalBossman
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Clicking on the ad to charge the company for my click ✅

matteomazzuca
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If your skipping it, the ad didn’t work. It’s the ads that hook you and you don’t skip that we should study.

dannyquiroz
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The more I watch Hormozi the more I realise I'm doing everything he's saying, I'm just maybe 10-20 years behind HAHAHAHAH. But yeah, same vibe!!! Thanks for the validation!

zephyrkhambatta
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I was thinking the same this morning by not switching to youtube premium 😂alex is genius

Gaurav-ooig
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I did this and because of information overload now I wish I didn’t and was more thoughtful about what I clicked on

jackieferrarimusic
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Copy and paste technique. That's my take on it at least. Mixed with your own spin on what types of ads are working on course.

michaelmcwhirter
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Yeah, because me clicking on every ad tells me how successful that ad is. He needs to clarify this one.

aaronpcjb
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A mentor said this said thing, even get on their funnel.

elevatewithsilvaline
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this is a smart way for you to make more money 😂

Furgie
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The amount of people just dismissing this actually boggles me. And like it’s crazy that’s he’s dropping sauce like real sauce and y’all just can embarrass him or at least attempt to and try to shit on his name, while never ever looking into it and why it could maybe quite possibly work. Jeez I always wondered how people could stay broke and poor. “If people weren’t so dumb, we wouldn’t be so rich” I guess rings true in this comments section. Actually mind boggling.

ghostviper
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Thats what ive been doing for a while now google your industry click on ads and learn your competitors marketing and tailor your own to be better than all those others that your future clients/customers are going to see as well

nictoriousdetailing
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Too late, skipping ads is involuntary at this point.

dannyquiroz
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Isn’t that costing to advertiser moneymoney

JihadPowell
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I never thought of it this way, thanks Alex!

gavinalderman
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Wow this comments section is whack. Go click on some ads, bruvs.

JulesLife
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I'd quit my job just to work with a guy like this for a year, f or free even.

khalilwilson
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Did this guy just try to pitch me on watching ads.

You're the worst for that.

BiggestEnergy
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Why does this guy always have a nose strip on his nose

albertojhernandez