I Learned The Most Powerful Sales Tactic By Accident

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[skywalkerjpratt]

It sounds like " I was Honest with another human and they Trusted me more because of it"

[resolveyeetlord]

I sold solar and instantly used this to sell a lot of clients.
All i had ever done was cut grass.
But being trustworthy, proving to them that they can trust you. That just comes down to who you are.
It’s not a skill, it’s your character

[Cliff-Crenshaw]

“So they can feel like you’re not trying to take advantage of them”

[ToxicHorsePucky]

My dad learned this working in the oil industry. He’d sit down with the client and fully understand what they wanted, and if he felt his company couldn’t offer what they wanted for the best price, he’d recommend competitors. Then then next time they needed a bid they’d often times keep coming back to my dad AND recommend others to do the same since they trusted him and his advice.

[klaxbloom]

I ran a Chipotle and was told that this was the most polite thing for someone to do. No matter how bad their order was mess up, they were dedicated to my personality and honesty.
Keep sharing!!

[hamishebdon]

I can vouch for this method. I'm in the trades business and will often point people in another direction for services we don't particularly specialise in but could do. 100% if the time they come back and use our primary service.

[sandeepchaudhary]

I realised and used this many times when I was in sales, Owner didn’t like it but Customer trusted me and they use to buy whatever I told them. He is right you don’t learn this from books, this is experience!

[antropatico]

I used to sell Security systems. and there were two type of cameras. the cheap cameras and the expensive cameras. I would tell them all the benefits of the expensive cameras and tell them the price. and then I would tell them: but you shouldn't spend so much money on cameras. then I would offer the cheaper cameras and showed them how those would do the same FOR THEM. nevermind the specs. making them understand I was on their side. offering something cheaper with higher value. 9 out of ten they would buy the cheaper cameras. had I pushed the more expensive I would have sold four or five out of ten. which in the end made me more commision.

[JeffKuhn]

Miracle on 34th Street - Santa in the movie played this card a few decades ago. Store blew up cuz he told everyone where they could find the items on their shopping list

[kieranblest]

This is something I've learned from fighting but didn't really have words for it. By genuinely showing people how to get better and not pretending I knew everything and telling them this guy this guy can show you better than me, they grew to respect me and seek me out even more

[godson]

Truth. People tend to forget about the consumers interest whilst in pursuit of their own. Transparency for their "W.I.N." you both win

[forrbyc]

100% True! I use this as a general contractor/handyman and just honestly let them know what’s a good or bad idea and what could save them money Instead of doing the thing that will make me the most money at that point in time. In 2 years 50% of my business is repeat business or referrals.

[jonathanrand]

I admire your integrity and advice. I just found your channel on YouTube. I'm glad you're an honorable man of integrity.

[Patel.Kanishk]

All the haters don’t even know this man’s values and principles, yet choose to judge him based on a YouTube short.

If you have something that will truly help someone, you are obligated to get them to allow you to help them.

Plus, his time is worth 4 figures by the hour and he spent thousands of hours on his books that he gives away for free.

[AmericanArgonaut]

true! He honest even when it seems like your cutting your own throat.. ppl will respect it.

[LuIsSaNcHeZ]

This is the foundation of selling anything

[aricksj]

This is so true. I run a lawn care company. And, I do this for my clients, and potential future clients.

[freelancegoon]

bro just described one time he was honest lmao

[ZayZee-GTG]

This is the best and most practical sales advice I've ever heard, will put it to work ASAP. Wish you a life full of gratitude n love

[Kgsoloman-ouwm]

Until they get home, tell they’re friends that you recommended a product that they could purchase elsewhere and cheaper— the same expensive product you sold them instore