How To Build A Business That Makes You Rich

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[dgusepe]

I am in accounting. I have been avoiding hiring employees. Because I thought I am in a marketing business. And I did hit the wall in growth. Thank you Alex

[highflyer]

The last few minutes are gold. Be committed. Go all in

[matthewlakajev]

New to Hormozi: “Why is this dude yelling at me?”

Hormozi OG: “He’s yelling at himself once again”

[Hardgamer]

Just swapped all of my last ETH and swapped it into XAI65K. Already up a little bit. Unfortunately I have some other junk staked which won’t free up for a while. Still now I am on the train!

[SeanMillerOfficial]

Alex will go down as one of the best entrepreneurs of our generation. This value is so so high. His ability to articulate business is unlike anyone I have ever learnt from and had been a huge influence on my life as an entrepreneur. See you at the top. I’m all in and have been for years .

[miltonhornet]

Wife: You seem to love this guy. You are always watching his stuff. I wonder why he's always wearing a cap, flannel plaid shirt over a tank top. Oh, that thing on his nose is new, isn't it...
Me: Babe, you've just understood and described branding at its best, which is just one of the many things the guy is great at...
Thank you for sharing your wisdom in business Alex ... Faith, passion, consistency, perseverance...

[indishmarketer]

Alex, I usually sleep at this time, but I saw that you just published a video and decided to stay up and watch it. You're continuously dropping video after video, and I feel like I'm getting all the top-secret business knowledge and premium-quality coaching just from YouTube. Thanks, Alex

[speakingwithyasirkhan]

Had a similar thought with my public speaking training business. Thought it was about getting clients to become better speakers, but really it was about making others see them as credible. Nuanced but made a huge difference to how we market the business.

[awildbecoming]

Alex is getting so giddy about this stuff, you can tell he's absolutely loving it.

[coachtinab]

Lmao I freaking love the way you explain things Alex. The dating analogy for your business. That was perfect, had me literally laughing out loud. You're freaking awesome 🥰🫶🙏

[ParkashBhil-mbse]

Got in at XAI65K at $1 but will be holding it till $50. Even at that price market cap is reasonable for its tech.

[davidb.]

Key Action Items
• 00:01:41 Identify the true nature of the business you are in, beyond the perceived or initial understanding
• 00:13:07 Recognize the key constraints or 'big hairy problems' that are limiting the growth and enterprise value of your business
• 00:13:44 Mentally envision the potential reward for solving the core problem, and be willing to commit resources and sustained effort to break through the 'concrete wall'
• 00:20:35 Commit fully to your core business, avoid distractions or potential opportunities that divert focus and effort
• 00:21:33 Zoom out and set long-term goals, being willing to put in years of effort if necessary to achieve desired success

[ZayneTaber]

I've listened to you for a long time and sort of faded away but either I'm in a different spot or your content has exploded with golden nuggets. I can't stop listening. Thanks for all you put into making these videos happen.

[Kaif.uwki]

sold my ADA at a loss but I don't care. its been weighing me down for years in the red.... time to organise and put in XAI65K

[priscabejjani]

I feel like Alex Hormozi and Steven He would get along great.
“Why isn’t my business doing better?”
“You’re a failure!”
Except Alex is encouraging about it 😊

[jasonstallworth]

As a musician/small-time artist, this video is extremely helpful because I have a tendency to be more emotionally tied to my products (music and courses for guitarists) and have had a hard time seeing what the business truly is.

[jaredwarner]

You’re on fire with these videos! Keep it comin.

[manuelaebensberger]

These always come at the perfect time! So much value in your content, stuff you don’t hear anywhere else, it’s insane. Grateful

[victornaina]

Priceless content. It makes so much sense. Thank you for the teachings Alex.

[TheoriginalBMT]

Realizing I was in the recruiting and training business as a restaurant owner has been a game changer for me