Google Analytics 4 (GA4) Tracking For Storage Facilities | Day 5 | Self Storage SEO Masterclass

Get a GA4 setup or marketing strategy for your storage facility here:

Google Analytics 4 (GA4) is essential for self storage facilities to accurately track and understand which marketing channels drive rentals.

Unlike facility management software that categorizes all online activity as simply "website" or "internet,"

GA4 provides detailed insights into how potential renters find your facility—whether through Google Search, social media, or paid ads.

With this data, you can see which marketing efforts are most effective and make data-driven decisions to optimize your marketing budget and increase occupancy rates.

The challenge is that GA4 does not provide rental data out of the box. You must set up custom tracking (typically using Google Tag Manager) to get this data into your account.

If you need help with setting up this tracking, let me know!

Chapters:
0:00 Intro
1:15 GA4 Storage Rental Data Example
3:54 Using Google Tag Manager To Set Up The Tracking
4:44 Looker Studio For Reporting
7:26 Recap & Conclusion

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