'Woke Campaign Failed' - Victoria's Secret Backtracks From Plus Sized Models

Patrick Bet-David and the Home Team react to the news that Victoria's Secret is backtracking from the plus-sized models.

▶ PBD Podcast | Episode 318

Text: PODCAST to 310.340.1132 to get the latest updates in real-time!

Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller Your Next Five Moves

[SiLoMixMaster]

So obesity doesn’t sell lingerie? Who would have thought 🤣🤣

[MissJeneChaos]

As a woman I felt disgusted trying to buy a item from vs, and I shopped there over 20 years. I wanted to imagine I was Gisele or Ariana, not some overweight bald tattoo chick

[monkeybizz-]

I am a women, who grew up with VS. I have always bought their products, including the clothes line they had at one time.
I am so happy that they are going back to the beautiful models!!
It’s all about the fantasy about what you look like in their products! Looking at overweight or men pretending to be real women, does not bring any of that to mind!

[Longjohnsilver]

The problem is companies are hiring “marketing” experts with “marketing” degrees who have no expertise in “marketing.” They know their woke ideology inside and out, but someone failed to teach them anything applicable to their profession. Throw in a total lack of common sense and a narcissistic ego, and it’s a perfect trifecta of dysfunction.

[CocktailsConsoles]

"Hey ladies! Buy an $80 bra from us and YOU can look like the shlub sitting next to you on the bus!"

... that didn't generate sales? Shocking.

[SolaScriptura-wk]

I admire women who are in shape and that's precisely what I want to see: women modeling looking their best, that's why they are called "models"

[ellamedic]

Their demise started before the woke culture. Years ago they started selling highly padded bras to teenagers and real women stopped shopping there. The quality of bras decreased, the lace became plastic and they were using models without boobs to sell bras. Basically marketing to teenagers. Thats when their demise started. The woke models just exacerbated their fall.

[planetmilkshake]

That 'woman' that made it to the top 100 Maxim Australia list was a football player and then a coach when I was a kid (Aussie here). He now says he's a woman and he's all over Aussie shows where they interview him about being stunning and brave. I'm so over all of this rubbish.

[lyahandarissa]

The funniest thing is they never sold anything that would fit several of those plus size models.

[betsybabf]

Victoria's Secret is losing customers because their quality is now horrible. The fabric feels cheaper than Walmart, and the cuts are horrible. They have been going downhill for the past decade while their prices are skyrocketing. There are better options for customers today.

[Taureanfitness]

I used to love VS & grew up wearing ituntil a few years agonwhen they went all woke. I was so disappointed. Another reason I stopped by VS products is because they were starting to make them for fat people and I'm a petite woman so I literally couldn't wear the stuff anymore. It was too big. Also, my friend worked for them for a few years. And they were even hiring, woke entitled people. The entire operation was a s*** show

[notdarrell]

There's girl w big curves, and there's whales. They hired wales. The difference is SO OBVIOUS. No shit they lost money.

[Simonk]

To be fair, someone in marketing brought up woke ideas, everyone else didn't want to be that person to say no (risk losing job or get cancelled). They just nodded and agreed. That's probably how most companies arrived at their woke marketing decisions.

[kellyrogers]

Plus+ size models Get in Shape Ladies you can do it 💕‼️

[leahrhude]

People are still fascinated with Marilyn Monroe who is America's most iconic sex symbol....Guess Victoria's Secret realized that they needed to go back to the basics. They were overly complicating something that has already worked for to see they figured it out.

[stephanieann]

It's not only the campaigns, their quality has gone down significantly through the years

[nessa_amo]

I am proud to say if VS disappeared it wouldn’t affect me in anyway. 😀

[kimberlyd]

I’m a full-figured woman and I still want the angels back!

[pedrosmmc]

Victoria Secret's Hippos (literally) where finally replaced for the Victoria Secret's "Angels"

[andayaman]

They went from Gisele in lingerie to a little boy with blue hair in lingerie. Nobody in their company thought it would go so wrong.