Victoria's Secret Rejects Woke Diversity After Losing A Billion $. Returns To Sexy Women Marketing

Victoria's Secret rejects diversity in reaction to losing a billion dollars in revenue! turns out woke does not sell panties either! just like it fails to sell movies or games or anything! and the lesson is slowly oh so painfully slowly sinking in

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[rahn]

Imagine appealing to 1% of a demographic.

- An underwear or beer company.

[srksii]

Victoria using ugly woman is pretty much same as if gas company would sell water for cars instead gasoline. Simply does not work!

[Khobotov]

Underwear being armor? Did they hire this designer from an MMO game studio?

[abarax_altered]

The amount of money these companies are willing to to loose is almost impressive.

[paintedblue]

I know Dev is heart broken that Victoria secret will never call him for there new catalog cover model!

[jbeckley]

"Clothing is armor." Proof that bikini outfits in video games are indeed armor. Take that FF.

[Jmful]

Turns out wokists lied about "modern" beauty standards. Who knew?

[shanerooney]

Fashion trends in history.
1910s = hobble skirt
1950s = conical bra
1980s = shoulder pads
2010s = being morbidly obese

[IceQueen]

Everyone likes looking at hot people. Whether hot men or hot women. Period. We literally evolved this way as what we see as beautiful are connected to health. Not overweight, symmetrical, harmonious features... You see this preference across ALL races and cultures.

[MrLolguy]

Remember when our society celebrated beauty and fitness? Pepperidge Farms remembers

[dragonofdolittle]

When Twitter celebrates your company, prepare to lose billions.

[InquisitorJack]

I’m not one of their potential customers (being a celibate bachelor and all) but Don’t Ever Forgive Corporations.

Unfortunately I think they’ll recover, especially with their plans to open stores in countries that don’t worship hideousness, but a man can hope

[DarthDevorin]

They tried to 'fix' something that wasn't broken, and ended up breaking it.

[IRMentat]

Healthy/vitality = sexy
Fit /energetic = sexy
Confident/charismatic = sexy

One can’t imagine why a bunch of humourless, sedentary, bulging eye/vein/belly shrieks with zero respect or charisma are utterly ruthless in their destruction of femininity and the most basic facets of self awareness, restraint and formerly common courtesy.

[usov]

Here's a simple observation that Victoria secret was unable to make:
Sexy women appeal to most audiences, simple as. It appeals to men, appeal to most women (women in general appreciate beautiful women) and appeals to even your average trans person (most people who identify as trans are either bisexual, are attracted to women, and/or want to look like women).

So if you narrow down your main target audience to anything else, your sales are bound to go down. Putting up the average diversity hire as your main product's face will get some corporate pat on the pack and lip service from some journos, but literally everyone else is bound to see your product as less appealing.

Sex sells, and in our current hedonist society which seeks to insert sexuality into everything, it is critical when your product is centered around making the human body more appealing, and despite how much corporations seem to be focused on promoting surgically altered males and your average lizzo lookalike, people won't suddenly start liking it.

[victoriajohnson]

You nailed it. One of my favorite feminist double-standards is that while all women are beautiful, men must be tall, handsome, and have a six pack. Look at women's dating profiles in which they are explicit in the standards a man must live up to. And yet, if a man states that he prefers fit to fat, he is attacked by the Feminazis.

[exgrinder]

If ever “you only had one job” was a company… it’s Victoria’s Secrets

[cloudstrife]

I mean if you want to take them at their word that this is about representation, I think it just says more about progressive people. By their rules it means that they are represented by that. So woke people think most women are ugly, so they depict them as ugly. They also think most men are good looking and work out a ton, so they depict them as such. I guess its a compliment to men.

[BelovedOfFreya]

The vast majority of Victoria's Secret customers are women buying for themselves, followed by men buying for their lovers.
So it is overwhelmingly WOMEN utterly rejecting the feminist initiative.

[brianjohnson]

1st the blatant truth of it is sex sells.