Victoria's Secret went woke & went broke

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I just don’t get why they could’ve kept all the lace and wings, but just hired diverse models. Like, I don’t think anyone was asking for the merchandise to change, just to expand the image.

xochiltaviles
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I was soo jealous of this girl in 9th grade. She was gorgeous and I thought if that’s how normal hot girls look then I’m screwed. In college my roommates and I were watching the Victorias Secret fashion show and she was walking in it! It actually made me feel sooo much better to know the girl I compared myself to in 9th grade was actually in the top 0.001% hottest women in the world. She was never a regular hot girl. she was complete genetic lottery winner, freak of nature gorgeous. Gorgeous women like the angels are going to exist no matter what. We might as well let them shine where they shine. I liked the Victoria Secret angels because I’m buying lingerie to feel sexier than I normally feel, not to feel how I feel every other day ya know?

Olivia-blez
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I don't know how it was ever NOT clear that it was a fantasy. They are called angels and they come out in dream-like sequences, or themed sequences like Heaven and Hell, etc. They were meant to be aspirational, same as sports apparel ads like you said.😆🙄

Sick_Boy
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They always bitch about the brand after getting paid by the brand
Idgaf about politics I just want the Angels and the fantasy bra back

popstarprincess
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I swear they do “inclusivity” in the most lazy way on purpose, just to later switch up and say “well, we tried! you guys didn’t like it, it’s not us, it’s you! We have no choice!”

therhythmictale
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They added the ugliest beige plus size stuff that looked identical to the garbage kohl’s sells so it isn’t a surprise nobody wanted it. If they added pretty, lacy plus size options, it would have sold.

robinb.
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Oh god the comments on this video are disgusting. As a queer plus size woman I just want lingerie that is actually cute (not beige or black or navy blue). As others have pointed out VS talked a big game about inclusivity, but barely offered any plus size options and all of their lingerie (not just plus size) started getting less cute. The cute things I do see from them just aren't offered in plus size. Which like idc it's fine I'll shop somewhere else (like Savage X Fenty). But American women average at size 16/18 now and it's not just American population that average sizes are rising. At some point you just have to accept that your brand's size is a niche expensive option in the fact that not everyone can fit in or afford it anymore especially with prices in everything rising while wages remain stagnant.

beep
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I might be old school, but I think there’s nothing wrong with sexy models to upsell the brand. I absolutely agree with plus size sizing and that’s mandatory…but what’s wrong with sexy women?

bethmbam
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I miss the old victorias secret. I never felt victimized or diminished by their existence i just liked watching the shows man... literally. I never expected to look like them lol. This was my nfl basically and yeah it's kinda cringe but i was bummed when it died.

flowersforthedead
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As a gen Z, I never even knew about the angels until I was older. I grew up in Canada and we didn’t get a VS store till I was older. I saw the stuff and hated how much of the brand was all over and the prices.

They never carried my size so I was pretty bummed out. 30 band size. I just shop elsewhere and find VS stuff meh now. I find Lasenza (owned by VS) has sexier and cuter options at least 😂

Dgnmuse
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This was a marketing 101 failure. They did not understand their target audience enough to make the right business decisions...

roriemarie
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Victoria’s Secret fell off long before their inclusivity program every single VS within a 100 mile radius of me closed down atleast 5 years ago

morganmyers
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I’m here out of curiosity because I never had any objection to their models or marketing because I’m not a fat activist. I’m 5’3 and in shape but I’m a size 6 so definitely higher fat percentage than these models but it never really bothered me. And you’re absolutely right that it’s ultimately the woman’s choice to buy the clothes so we shouldn’t infantilize women or minimize their agency.

KittySnicker
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I love(d) Victoria's Secret. I've had their card since 2004. I still have pants, yes pants, when they sold actual clothes. They need to focus on quality. I've stopped buying any lingerie because it just doesn't hold up and the sizes are weird and vary from piece to piece.. Plus, not sure who does the photos, but many pieces do not look good on some models. Recently, I've just been getting purses, lotions, and perfumes.

BrandyPrentice
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Wearing sexy lingerie makes ME feel pretty and confident. I buy it for MYSELF, to boost MY mood. And I'm asexual! I find it sexist to assume that all women do is think about men and their pleasure and that they have no agency. I think Rapinoe and wokies can't grasp the concept of woman's choice and free will to do as she pleases.

Thanks for the video <3

Diabelek
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While I agree that this might have an impact on their revenue going down there is also that fact that since 2020 inflation has gone up. I love victoria secret, their bras fit amazingly and are long lasting. It good a qood quiltiy but they are expensive. Right now I don't have $75 to spend on 1 bra. Good thing they have 2 semi annual sales.

feliciapease
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Unrelated but has anyone noticed the quality has gone drastically down? The feel of some of the fabrics are so bad it immediately freaked me out (im sensory sensitive lol) I can tell they switched manufacturers and the quality is so cheap yet still as expensive.

tiredofspam
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It’s wild to me that some people don’t understand VS models were the pro athlete equivalent for the modeling world. No one watches an NBA game and gets mad at the NBA because they don’t have players at the level of your local 24 hour fitness. Pretty simple concept

At
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They did is so wrong and dirty

VS can’t compete with Fenty, Forever 21 and others and hasn’t since 2018 after cutting swimwear and athletic wear

Miss me with this

Shineynsparkles
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I don't shop there anymore because the quality has tanked, has nothing to do with advertising.

sleepysartorialist