How To Use Color Psychology In Marketing And Branding (Choose Your Brand Colors)

Learn how to use color psychology to pick the best colors for your brand personality, strategy and marketing

First, we’ll break down what color psychology is with an overview and how it applies to marketing, branding and consumer behaviour.

Next, we’ll break down each color, their psychological meanings, the attributes and personality they communicate and how they’re used in the world of branding and marketing.

For each color you’ll discover color psychology examples in branding and how the world’s biggest brands communicate through color

Then, you’ll learn how to use color psychology to pick the best color for your brand personality and strategy with step-by-step processes.

0:00 How To Use Color Psychology In Marketing And Branding
1:28 Brand Color Psychology: An Overview
2:32 Red
3:43 Blue
6:21 Yellow
7:49 Green
9:32 Orange
11:14 Black
12:32 White
13:39 Purple
14:48 Magenta
16:11 How To Use Color Pyschology In Your Brand Strategy
16:56 #1: Understand The Audience
18:30 #2: Define The Brand's Position
19:41 #3: Craft The Brand's Personality & Attributes
21:04 #4: Match Attributes To Colors
21:49 #5: Create A Color Palette
25:21 #6: Apply Your Brand Colors Consistently

#colorpsychology #colorpsychologyinmarketing #colorpsychologyinbranding #marketingcolorpsychology #brandingcolorpsychology #colorpalettes #colorpallette #colorharmony #colormeanings

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🎯 Key Takeaways for quick navigation:

00:00 🎨 *Color Psychology Introduction*
- Choosing brand colors is a strategic decision.
- Colors impact emotions and perceptions.
- Overview of the psychological impact of colors.
01:19 🔴 *Red: Passion and Power*
- Positive: Power, passion, excitement.
- Negative: Anger, danger, aggression.
- Examples: Coca-Cola, Netflix, Levi's.
04:22 🔵 *Blue: Trust and Calmness*
- Positive: Trust, loyalty, serenity.
- Negative: Coldness, unfriendliness.
- Widely used in various industries.
06:32 💛 *Yellow: Optimism and Fun*
- Positive: Optimism, warmth, creativity.
- Negative: Irrationality, fear, caution.
- Brands: McDonald's, Best Buy, Nikon.
07:53 🟢 *Green: Nature and Growth*
- Positive: Health, hope, prosperity.
- Negative: Envy, stagnation, blandness.
- Associated with eco-friendliness.
09:45 🟠 *Orange: Warmth and Innovation*
- Positive: Courage, warmth, innovation.
- Negative: Deprivation, immaturity.
- Used for a youthful and fun vibe.
11:30 ⚫ *Black: Elegance and Sophistication*
- Positive: Sophistication, power, elegance.
- Negative: Oppression, coldness, heaviness.
- Common in luxury brands like Chanel and Nike.
12:48 ⚪ *White: Purity and Cleanliness*
- Positive: Innocence, purity, simplicity.
- Negative: Emptiness, plainness, caution.
- Often used in combination with black.
13:44 🟣 *Purple: Luxury and Sophistication*
- Positive: Wisdom, wealth, sophistication.
- Negative: Decadence, excess, moodiness.
- Historical luxury association.
15:02 🟤 *Magenta: Comfort and Innovation*
- Positive: Passion, creativity, innovation.
- Negative: Outrageousness, impulsiveness.
- Used to break industry norms.
16:22 🌈 *Applying Color Psychology in Brand Strategy*
- Understanding the psychological associations.
- Steps to integrate color psychology:
*- Understand your audience.*
*- Define your brand's position.*
*- Craft your brand's personality.*
*- Match attributes to relevant colors.*
*- Create a comprehensive color palette.*
22:47 🎨 *Understanding Color Wheel and Harmonies*
- The color wheel represents color harmonies geometrically.
- Complementary colors are direct opposites on the wheel, e.g., purple and yellow.
- Analogous colors are adjacent on the wheel, creating a cohesive scheme, like green and yellow in John Deere's branding.
23:15 🌈 *Exploring Color Combinations*
- Monochromatic palettes use shades, tints, and tones of a single hue (e.g., Twitter's use of various blues).
- Triadic colors are evenly spaced around the wheel, offering balance.
- Split-complementary involves a base color and two adjacent colors for complementing the primary color.
24:06 🎨 *Understanding Tints, Shades, Tones, and Saturation*
- Tints: Adding white to a color.
- Shades: Adding black to a color.
- Tones: Adding varying grays to a color.
- Saturation defines the color range, from grayscale to full intensity.
25:04 🖌️ *Creating Your Perfect Color Palette*
- Over a million possible colors detectable by the human eye.
- Importance of spending time to find colors representing your brand identity.
- Consideration of shades and complementary counterparts.
25:33 🔄 *Applying Brand Colors Consistently*
- Brand consistency increases revenue over time.
- Injecting brand personality into consumer touchpoints is crucial.
- Building brand recognition requires sustained application of your brand's color palette.
26:30 💡 *Final Thoughts on Branding with Color*
- Reflection on the psychology of color choices.
- Different tints, shades, and tones have varying effects on consumers.
- Importance of finding the right color combination for emotional brand investment.

Made with HARPA AI

[GrowWithWill]

Even if it's tempting to choose colors based on personal preference, colors are a strong part of your marketing & brand image. Thanks for going in depth with this topic!

[hollytaylor-reeves]

This was the best video I’ve found on colour phycology in marketing so far! Thanks

[AlphaTheMusafir]

Wow, this video is a goldmine of insights into color theory! It's incredibly informative and presented in such an amazing way. Definitely a must-watch for anyone interested in understanding the fascinating world of colors!

[SweetArt]

As a new digital artist, i appreciate you sharing your knowledge and helping people like myself hone their skills. I love your background shades or 'color' combinations, they make you the vocal point and the white is a nice accent to add to various colors. likewise with black. i think a big part of learning all this is to also observe people and brands who are successful and or have the knowledge. 😊

[abie]

Thank you for creating this channel. Every videos I watch is very helpful. Clearly you are very knowledgeable and experienced in every topics you teach and that helps me a lot by not needing to find other sources of reference or classes as you provide enough and the best at it.

[judichristopher]

EXCELLENT VIDEO
I came here because of filmmaking/Stage presentation... etc.
Every minute was fantastic.
Thank YOU so much for sharing this GREAT video.
"Bravo Darling ... Bravo"

[noracola]

From a personal taste perspective, I like my current color scheme and find it both unique and "friendly". However, plum and beige on black can be incredibly difficult to work with, especially given the types of work I produce. This video helped me come up with a new strategy that I expect will yield more success in representing my brand. Thank you!

[FahisRahiman]

Accidentally found this video, such a helpful information on the entire

[tadfrizzell]

Stephen, your content never ceases to amaze. Thank you!

[bengreat]

Wow really went in depth with this. Just started my agency and was looking for something like this... thumbs up

[Fabi_terra]

I just found your video amazing, and very informative in a way that I can fully understand and appreciate. Thank you!

I'm struggling with what I like and what my customers might like, somehow they seem too different. I like multicolored brands and I find it difficult to select just 2 or 3 colors.

I'm currently at 6 (various shades of orange, green, reddish brown, and earth tones mostly). I would love for my brand to reflect energy, drive, being ahead of the time, being globally minded, trustworthiness, success, and spanning multiple cultures.

I don't know, maybe I have to think about it, as my target customers are mostly 35-45-year-old women, that are in a transition from working for someone, to start their own business in the interior design market.

I find my preference for multicolored brands very interesting, as I'm not like that when I'm working with interior design projects, I'm usually more controlled with my use of color, neutrals with a pop of brighter color here and there.

How can I choose only 2 or even 3? Any tips?

[diklacohen]

LOVED YOUR VIDEO, IT REVOKE MANY MEMORIES WHEN I WAS A STUDENT

[rosekellerandco]

I love all your content! I do have to say that "clashing" colors aren't boring and I believe marketers should rethink the boxing in that comes from the classic color wheel combinations. In 2023, the culture realizes more than ever that the entire spectrum is connected in complimentation and contrast. Evoking emotions in combinations that are new and exciting could be one way a brand stands out to stop the stroll or stop the stroll! A beautiful, fully saturated set of purples and green, for example, is quite stunning and most certainly memorable. 🌹

[SirRebaN]

misspelled words, and most helpful vid so far

[mariamzahran]

This video is literally amazing! So happy that i found it

[DeerDesigner-oe]

this is the best ever tut i heard about colors thanks man

[MonAlberto]

Very helpful videos.. want to comment to help with reach. This has to be found by the people looking for this!

[jmIlt]

Very detailed video, thank you :) what would you say the best Color for Business Transformation is? So far we have been using dark blue for Business Transformation, which I finally have the chance to change it, I never was happy with it, any suggestions?

[yeabsiramussie]

wow it is amazing vid, i watched the whole video and it is very valuable, thanks