How To Select Colors: Step By Step

Nine out of ten designers struggle with choosing colors because they don't have a clear process. So in this video we’re going to solve that with demos, examples, and a step by step guide that will help you increase your confidence in selecting colors.

📽️ CHAPTERS
00:00 - Intro
04:00 - Before you start
08:39 - Selecting colors
12:50 - Recommend tools
32:34 - Establish some rules for usage
35:09 - Reviewing your work

⬇ How are you enjoying this series so far? Let us know in the comments. ⬇

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#Design #Branding #colorpalette #graphicdesign

[anwarbj]

This YouTube presenter has a unique teaching style that makes complex concepts easy to grasp.

[ro]

I just started watching this guy's videos (not flux, but this particular speaker) and he explains things in a way which finally demystifies alot of it for me. After way too many videos explaining the basics, things really "click" when he explains them.

[sieggee]

WOW! I've been studying design again, and picking colors for a project brings me a bit of insecurity even after years of working with it. This lecture was SO good. Thank you for breaking down so many elements in a simple way. The examples were extremely helpful!

[saschatribula]

I absolutely love how Matt Brunton teaches and his style in general. He has the ability to break things down so clearly to a point where you're able to understand the very essence of it.
Let me buy you a beer one day. Huge thank you.

[ShreyashKadam-gd]

Matt is the best speaker on this channel!
Love the way he lays the difficult things out so simply and in easy to understand manner.

[Jasper.B]

Great video, I really appreciated how Matt takes his time to explain things at a real human pace, rather than super fast cuts from point to point trying to make the shortest clickiest Youtube video out there.
I've watched a few videos on color selection and one thing that none of the designers seem to mention is the difference between RGB and CMYK color spaces. Sure a lot of branding is done in a digital RGB space these days, but if you are working with a company who is planning to print a whole bunch of things, then choosing a super bright green like in the first clothing brand example "Hip", the client is going to struggle to get the neon green that was chosen as a brand color unless they source special inks and ultra specialist printing services.
I think the client would be kind of disappointed to find out right at the very end they can't easily print their products from standard printing sources, so I wonder why it never seems to get mentioned as something to consider/discuss with your client when choosing brand colors?

[MultiSciGeek]

Not just colour, but I'd LOVE to see an in-depth video on: fonts, spacing, website/app structure, images, graphics, button styles etc.

I feel I can design alright, but getting that theme together for me is by far the hardest part - how to transform the ideals, mission, services, target audience, constrains of a project or company into visual language. Once you get that - damn, it's just pure flow, because essentially you're reusing the same fonts, elements, structure rules across the board. Kinda like a Fibonacci sequence, where many of the basic parts add up together to create the whole visual experience.

So yeah, please do consider a long video on that as well!

[byarejee]

very good and complete guide, watched it in one breath and it felt like 5 minutes. thanks very much!!

[leanev]

The websites at 27:08 and 27:48... I kinda like them lol.. haha the colours on the Beauty products I think is suppose to appeal to a younger audience, while the supplements gives me a simurair feel, almost like they are focusing more on audience and feel combo.

[retromograph]

This guy is really great, I learn a ton from his videos ….

[nicolas]

Love this video. Thank you for the clarity it brings to my overall knowledge of amateur in design. I'm a project manager in education (former colorist-hairdresser) & all this matters to me. Brilliant!

[Bahomar]

amazing content, thanks for putting in the effort, makes it fun to watch and learn

[S_b_m_]

i love the way you explain everything making it so understandable :)

[danquixote]

Nice to hear explicit mention of color tone. Very helpful. The video also shows the importance of a good key light on the subject. What a contrast when it goes off. The image with the key lighting was fantastic, super professional.

[virginiapolis]

the speaker is awesome! Such a great video

[MattBruntonUK]

Do you struggle with choosing colors? I did for a long time... hope this helps. ✌

[attaboy]

Really well explained and showcased. This video is gold and worth every second. Thank you!

[Oussmajid]

A big bigup from Morocco to Flux team, one of my favorite Youtube channel on this planet, great free courses and powerful energy and inspiration we got from your videos and thanks fro your effort and sharing with us your experiance ♥️♥️♥️

[KOBE__]

Wicked video thanks! Cleared up a lot of questions I had about colour selection.

Love the northern accent as well mate! Manchester? Leeds?

[vycos-zen]

as a developer i am facing a challenge to create design to visualize web app concepts, and this guide is super helpful! thank you