Marketing Color Psychology: What Do Colors Mean and How Do They Affect Consumers?

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When you're creating a logo, graphic or visual campaign for your business, choosing the proper color scheme is an extremely important step. You don't want the colors in your design to appear off-putting or overwhelming to your audience.

This is why marketing color psychology is so essential to understand. Knowing how colors work together and what the different colors mean is key to creating beautiful designs.

In this video, Mike Ploger covers various marketing color psychology tips and tricks for choosing the right colors for your design. Follow along with each of the different sections below:

0:00 Intro
1:07 Primary, Secondary and Tertiary Colors
2:05 The Color Wheel / The Color Picker
2:31 Color Nuances
3:45 Color Harmonies
4:06 Warm and Cool Colors
4:59 Complementary Colors
5:35 Analogous Colors
6:05 Monochromatic Colors
6:30 Triadic Colors
7:13 Split Complementary
7:42 Tetradic Colors
8:12 Square Colors
8:38 Color Meanings and Symbolism
8:56 Yellow
9:28 Red
10:03 Blue
10:32 Orange
10:52 Green
11:16 Violet
11:43 Pink
12:09 White
12:43 Black
12:59 Brown
13:23 Metallics

Dive into this video to learn all about the various meanings behind colors like yellow, blue, violet, pink and more. See real life examples using well-known color harmonies that can help direct your next color choice.

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Sources:

[theuglypatriot]

As an art major in high school and college, and a graphic designer and marketing professional in my career, this is such a great explanation of color use. For anyone searching to get a better understanding of how colors work together and affect us, this video is excellent. Great job!

[AlxnderNZ]

Whoever worked on the audiences and coding stuff to get this in front of me….. My heart and loins thank you 🙏🏼

[MasterMultitaskerZed]

Thnx for bringing value to the YT community
1:07 Primary, Tertiary and Secondary Colors
2:04 Color Wheel, Color Picker
2:31 Color Nuance
3:46 Color Harmonies
8:38 Color Meanings and Symbolism

[benw]

Careful! Different cultures and languages have some very different color associations. Not everyone thinks of a certain color as associated with the same meanings. So try to learn about these color associations from different groups, by reading up on color.

[blacksilver]

Omg, I’ve been in marketing for 10+ years, drawing for 2 years. And this is the first explanation that I didn’t sleep through!! It’s super explanatory, and so on point! Not just “oh, just use the opposite colors -theory-theory blabla”, but an ACTUAL knowledge with just amazing examples!! Really appreciate you taking time and finding these!! It finally clicked for me - the art part and the marketing part. Thank you much!!!

[djrt]

The thing with color psychology is that it works in certain ways, and not in others. I shoot headshots for people, and often people, especially upper management people, will talk about color psychology in why they pick a certain tie, shirt, or dress. I always have to tell them that's not how it works. No one sees a purple shirt and goes wow, that person is so regal. They go wow, pale white guy in a dark purple shirt? He clearly doesn't know how to dress himself.

Where colors come into play is logos and branding. Going back to purple, we see that as regal because when we think of things like velvet, crowns and money. If someone has a purple velvet jacket, they look rich, or at least they try to. Like Crown Royal, they use purple and they try to make their drink look expensive. All of their branding backs that up.

What I'm trying to say is this stuff is real, it's based on the associations we've made with colors and things we've seen throughout our lives and through history. And they work. But they're not for everything. Don't start wearing red so you look more powerful. It doesn't work like that.

[lcmlcm]

I like the video. I’m a house painter and never pick the color, just paint them. I watch multiple videos on colors to understand them better. Thanks

[dazzlingdollylutz]

Thank YOU so believe the Lord meant for me to find your channel at exactly the right moment.
I've just determined what my newest Business is, ( Image Strategist, 1st Impressions DO matter) and need to design a New Website, Business Card, and FB page to launch it.

As a Floral Designer, Interior Decorator, and Hat Designer for several decades I already had quite a bit of "colour knowledge" but your video has given me that EXTRA bit of visual understanding about the percentages of colour that I didn't know. This has really helped me determine EXACTLY what colours I'm choosing for my marketing strategy.

I'm sure you have saved me time and blessings, Dazzling Dolly

[nathanieljosephgutierrez]

When I was studying in developing website during my college days we study color theories but I did not understand it that way I understand it now. I would recommend this video for new people in the marketing business.

[samheedy]

A short summary of this video:
1. Your favorite color came from a positive experience you had, that single color when you were growing up but when you grew older, you likely learned what colors represent.
2. Yellow, Blue, and Red are three colors that can not be created when mixing any other two colors together.
3. Color nuances are important in visual marketing because they convey your brand personality. Choosing the right color can either detract from or support your overall message.

[okundiaobazee]

This is by far the best presentation on colours I have ever seen on the Internet. I clicked the subscribe and click buttons unaware

[jimsutherland]

Ignore the haters, this is a very good intro to color psychology.

[studiooi]

All our brand work is heavily based in color psychology - great short video to share with new team members! Thanks

[MadisonHalla]

This is SOO interesting! I have almost no knowledge of the color wheel because I'm not an artist, I don't draw, paint, or use the color wheel's complementary colors consciously. But I found this incredibly intriguing and it was so well explained! And it got me thinking since I'm a musical theatre performer, how can I use this to my advantage? Subconsciously these colors all trigger something in our brain to feel a certain way and I think that using a color's positives and negatives can help you fit a character better in an audition so you appeal more like that character to those casting the show. I know this is done already at least by people who create the costumes but I feel like most auditioners don't use it as much because we have much more limited knowledge about what color means what. I know red means power and love and more basic ones but I'm definitely going to look more into this because I think it's so interesting and can be so useful! Thank you!!

[naziyakhan]

☆ blue represents intelligence
☆ signifies with nature.
☆ yellow represents happiness, optimism, confidence, self esteem, friendliness
Negative side - sickness, joundiness, cowardice, depression.
☆monochronatic colours
☆ traidic colours
☆ red - power, security, speed, coverage, excellent
Negitive- danger, disturbance, aggression, pain

[sheikhinsec]

I love how the video is perfectly coloured. You wrote a black t-shirt with some sprinkle of white to match the background. Excellent!

[kalaharee.]

Bless the people that make information like this avaliable for free. Subcribing liking and sharing. Thank you @Visme.

[stllady]

First video that I REALLY understood color mixing, shading, etc., especially the TERTIARY COLORS, great visual! Filed this in my YouTube videos personal playlist (just for me), and my email file for "Quilting.". Will greatly help with picking fabric themes, and my art journaling, bead selections.... shucks, everything creative! Great video!

[bigbrain.exe.roshan]

This channel has helped me a lot, we have advertisements, and this channel covered all I needed for them, Thank you Visme for this!

[tracysample]

Hands down one the best videos on the psychology of color I've ever come across.