Get Doctors To Drop The Jargon & Use Plain Language | Ahava Leibtag

How do we get doctors and other subject matter experts to drop the jargon and use plain language? One idea is to switch the phrase "plain language" to "customer-centric language". This puts the audience where they should be: front and center.

Another solution? Tap into the subject matter expert's empathetic side. They want to help people. They need a little push to understand that language could be a barrier to providing that help. Tell us in the comments what tactics you use to solve this problem in your content?