7 Easy Steps on How to Perform a Competitor Analysis

Do you want to stay ahead of your competition? You should be doing regular competitor analysis for your business! In this video, we will be walking you through the process of how we conduct competitor analyses.

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Are you tired of reacting to changes in the market or customer needs instead of being ahead of the curve?

You can avoid that by doing regular competitor analysis. Let us show you how.

If you haven’t completed a competitor analysis before, you’re in for a treat!

We're going to walk you through the process, including what we ask ourselves, and using a fake business so you can see how to apply it. 

Let’s get started! 

Video Outline
Intro (0:00)
What Is A Competitor Analysis (0:37)
Why Bother Doing A Competitor Analysis (0:51)
How Often You Should Perform A Competitor (1:56)
How To Perform A Competitor Analysis (2:12)

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// LYFE Marketing

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

[classyirish]

I am currently an intern on an Advertising Agency and I was tasked to do a Competitor analysis. I am still a newbie and my supervisor didn't teach me... I haven't encountered making this because I was more focused on creating Sales Reports. Thanks for this video, finally I won't get lost!

[georgewilley]

Thanks for the content Morgan.. I was surprised to see you actually walked us through the process instead of just telling the audience how your company/applications can do it for you. Really great

[Wooooooooot]

Current intern at a financial firm and tasked with this and I’m a complete newbie thank you!

[PocketProjects]

This is excellent advice and even though as a business we already practice some of this it's so easy to get complacent and take your eye off the ball. I totally agree that this should be done a minimum of every 6months. Thank you team LYFE!

[TheMarketingManU]

If I am doing competitor analysis then my competitors are also doing. They will see my moves and I will too. How will it help us ? I will offer what they aren't & they will too. There might be the limit of doing competitor analysis.

[vidhyadharsansare]

Dear Morgan
I'm your subscriber from India, I love your video! My question is I'm learning blogging now days!

1) How to find out or analysis my competitor blog like

1) Which writing tone he use
2) which types of voices (grammarly) he use
3) How to cross check grammar aspect of his blogg.
4) how many tenses he use in his blogg?
5) which grad use writing time?
6) How to find of his artists LSI keyboard,
7)his NLP keyboard styles?

Overall his blogg analysis so we can use same think in our blogg

Don't tell me Headline, words count, becoz this think show us "Quick SEO" Or other Google Chrome extension free of cost?

But basic structure grammerly, tone, voices, tenses, everything how to know from my competitor rankings article?

Please replay on this 👆 all question?

❤Love you so much❤

🙏Thanks, 🙏

[ataberdi]

So underrated video. Detailed walkthrough. Thanks 🎉

[ynyuqyu]

Thank you for your video. Your Engish is so natural. Would you recommend to replicate what your top - competitors do ?

[vintageretromanmusic_official]

Great content! I enjoyed this video greatly and am looking forward to the others to sharpen my digital skills. I have been in the field around 5 years now and I love it. I just subscribed. God bless 😃

[toktamsalari]

Thank you. Do you have any course related to this video?

[jondarling]

Great video! A concise checklist of things to research even without semrush, sistrix etc. awesome!

[shakirahtahir]

Impressive content! Very practical and easy to follow

[ceydanursudurag]

Great article! Personally I especially use WASK's competitor analysis tool and I highly recommend it.Thank you for sharing friend!

[kallanaBr]

Thank you for your content. How do you find your competitor's revenue streams? To give you a context, I am doing a competitor analysis for SaaS companies. The terms and conditions are not necessarily on the website and we usually have to pay for the service ($$$$), or at least have a demo call prior to gaining access to the product.

[orls]

Thank you so much, very helpful, do you have a google analytics competitive analysis, I don't know how that works would like to learn about that side of analysis too

[Chaitanya]

Thank you so much
I really got helpful with this

[victorodohson]

How can I apply for your training. Also how can I pay for your ads services in case I want to create ads.

[timcampbellsms]

Didn't love the spontaneous ad in the middle.

[abidali-pjko]

my assignment is Start with analysis report.. and then make strategy? how to make someone help me ?

[abidhasan]

Really Awesome! Any one can succeed in business if following great advise>> I love this one. I want as same as Niche selection video for e-commerce & Amazon market place, Please, Please >>