How To Get Qualified B2B Leads Using Content Marketing

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Let’s be honest.

As a B2B marketer, lots of the cookie-cutter content marketing advice you find online is not going to be that helpful.

Your audience is smart. If you’re just churning out generic rubbish, your audience will lose a bit of respect for you.

And of course, for most B2B companies, the goal isn’t the quantity of leads, it's the quality of leads.

Quality content delivers quality leads.

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🔗 Mentioned Links / Resources

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Scripted by: Jess Percival
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Dale Davies
Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen

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#ExposureNinja #SEO #ContentMarketing

[leadgenjay]

Great point about quality content leading to quality lead. It's all about understanding your ideal customer profile's specific pain points and search intent.

[HilmanRamadhan-yu]

Thank you for sharing all of this :)))

[karina_biagurova]

Sounds like a lot of work 😅 and time, in most of cases clients do not give a luxury of sustainable approach. We need just leads asap and lot of them, when client complains about quality, when complains about quantity and etc. vicious circle