The Hidden Triggers of Spending: How Marketers Influence Your Wallet

In this captivating episode of Inspired Money, host Andy Wang leads a discussion on how marketers subtly influence consumer spending habits. Joined by a panel of experts, including Dr. Judith Wright, Dr. Bob Wright, Dr. Megan McCoy, and Maggie Klokkenga, CFP™, the conversation dives into the psychology behind our financial choices.

In Segment 1: The Hidden Triggers of Spending, these thought leaders explain how emotional triggers, cognitive biases, and marketing techniques drive purchasing decisions without us even realizing it. Learn how the anchoring effect, scarcity tactics, and social norms like reciprocity shape how we spend. This episode empowers you to recognize these powerful strategies so you can make better financial choices, reduce impulsive buying, and take control of your wallet.

🔗 Explore expert strategies for healthy financial habits with insights from Dr. Judith Wright, Dr. Bob Wright, Dr. Megan McCoy, and Maggie Klokkenga, CFP™.

The Psychology of Spending: Unraveling the Influences Behind Our Financial Choices

🕒 Timestamps 🕒
00:00 - Understanding What Drives Spending
00:19 - Psychological Triggers and Marketing Tactics
01:07 - Introduction of Dr. Judith's Insights on Emotional Spending
02:00 - How Scarcity and FOMO Influence Consumer Behavior
03:12 - Bob's Explanation of "Me" and "Not Me" in Spending
04:00 - Megan Discusses Couples' Financial Interactions
05:00 - The Importance of Money Dates for Couples
06:01 - Maggie's Practical Strategies to Avoid Marketing Traps
07:16 - The Role of Anticipation in Money Discussions
07:42 - Geriatric Millennial Story and Social Media Influence

🌟 Meet Our Esteemed Guest Panelists 🌟

Dr. Judith Wright is a world-renowned educator, best-selling author, and expert in transformational leadership and relationships, known for her pioneering work in human potential and emotional intelligence.

Dr. Bob Wright is a leading expert in human development, co-founder of the Wright Foundation, and an internationally recognized executive coach, author, and educator known for his revolutionary Integrative Model of Human Growth and Development.

Dr. Megan McCoy, Ph.D., LMFT, AFC®, CFT-I™, is an Assistant Professor at Kansas State University’s Department of Personal Financial Planning, where she specializes in financial therapy, financial well-being, and the dynamics of couples' financial interactions, and has published extensively on these topics while also contributing as a board member of the Financial Therapy Association and co-editor of the Financial Planning Review.

Maggie Klokkenga is a Certified Financial Planner™ and financial coach who specializes in helping individuals and families develop personalized financial strategies to achieve their long-term goals and improve their financial well-being.

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Creative Collaborative Media Design

Episode Credits:
Host: Andy W
Animation and Design: Chad Lawrence
Executive Producer / Showrunner / Live Stream Editor: Bradley Jon Eaglefeather

🔖🌟 Remember to like, subscribe, and share the episode with your friends and family. Let's spread the inspiration and positive impact together! 🤝✨