Watch the 2020 John Lewis Christmas advert

The retailer, whose festive campaign has become a major annual TV moment, commissioned eight artists to produce animations focusing on a theme of kindness rather than gift giving. The advert is backed by A Little Love, an original song by the Brit Award winner Celeste

The Guardian YouTube network:

[Idk-vezh]

I'm acc really impressed they didn't go with the easy option of a load of kids FaceTiming their nans and/or an NHS related thing, cause lets be honest thats 90% of Christmas ads this year and its gonna get tiring

[owensmith]

Let's be honest, the best part of this advert was the hedgehog😂

[agente]

Who else just love the changes of animation?

[sebastianalexander]

This advert is very sweet. I love the bus scene. That lady helped the little girl when she was crying, and all she needed was love. Small things make the biggest difference

[Jess-krns]

Never thought I'd see some roadman pigeons

[ben]

can't help but feel the heart shaped wheel is slightly impractical

[krisofree]

get the ginger boy a better haircut for Christmas that style is a nightmare

[Adam-mhzv]

Well, I just found my favourite John lewis ad.

[Flyingawayfrommyprobs]

I honestly thought they’d go for the isolating lonely person but I’m so glad they didn’t! Christmas is all about being kind and those around us so it’s lovely that it’s not been about gifts this year. Family and friends are life’s true gift💖

[MrJudgementday]

Glad it is here, I wish everyone the best of Christmas

[DavidXuereb]

Never gonna beat The Bear and the Hare

[marijnvandegeer]

Very cute. I like the focus on kindness rather than giving actual gifts.

[Inghaman]

Came for the comments, wasn't disappointed. 😂

[justsomekid]

Just lovely. Can't help but feel we've all been completely ripped apart over the chaos of the last few years (and especially 2020) Remember that better times are going to come again and if you are able to be with your family, loved ones or special people this year, be thankful for that. Happy Christmas to all.

[alisonb]

If the snowman wanted to show some love he could have made the wheel round 😂

[amberm]

Why are people saying this is a bad advert, I thought it was really cute

[vixymixy]

Why do i cry every single time, it’s just so emotional-

[justinwsmall]

Congratulations JL!! One less customer

[Shmiguelly]

At the end of the day it's a nice advert. It's nice. And what we need in this world is nice. We've gone too long with hate and vitriol towards others. The world needs nice. And this is nice.

[hayleygerbil]

This advert is so lovely, the old man who can't stop laughing is just the most heart warming thing ❤