The Beginner | John Lewis & Partners | Christmas Ad 2022

It’s the things we do that mean the most. 🛹
#TheBeginner

[PuddlesPityParty]

Oh hello! That's me singin'! Wonderful. So heartwarming!!

[postmodernjukebox]

wow this is beautiful. honored to be a part of it, along with our friend, Puddles!

[dreordm]

I’m 13 years old and have been in foster care since I was 10 and this advert really means so much to me because I also came into care around Christmas time and props to John Lewis for showing people this advert we really need more businesses like this❤

[offthekirb]

Ok, I wasn't expecting to cry when I clicked on this year's John Lewis advert.

[kind]

As someone who’s been in the care system myself as a child, this really feels close to home. And it did make me shared a tear, that how I know it’s a John Lewis advert. And it does make you think about how powerful adverts can be, even if they are simple and basic

[mee]

I think with the state of the nation at the moment, John Lewis captured the magic of the small things being important.. not big budget adverts and gifts.

[michaelnug]

I'm from the care system
This is one of the best Xmas adverts JLP has ever made.
I was very lucky and my foster parents became a huge guiding light in my life.
Well done JLP

[pattiwatson]

My baby girl came this way at 7 and she is still my baby at 40. Time to take care of our children!

[woopadyt]

As a foster parent (albeit in the U.S.) the one thing this advert did really well was the exchange that occurs when you first meet a child at the door of your house.

They didn’t pretend that it’s a huge moment full of hugs and immediate affection from the child. The vaguely awkward smile and nod as the girl entered the house along with the kind of nervous energy from the foster parents was perfectly done and really resonated with me.

[gouldfish]

Been in the foster care system myself, and was approved as a foster carer myself this week along with my wife. Exciting times ahead and such a fitting advert! Well done John Lewis for bringing this to attention.

[SarahLouisa]

This is a perfect advert in this economic climate. No over flowing food tables and towers of presents under the tree. It's all about the people and society. Very well thought through John Lewis you have an excellent team that nails it every year 👏

[minuishaq]

What a wholesome and moving comment section. So nice to read the comments for a change

[TheWiseRaven]

As someone with a background in Social Work, thank you for this. The festive period is the hardest part of the year for so many children and young adults in the care system. They don't need flashy presents, they just want to feel seen, safe and protected, like every other child in the world. Xxx

[hks]

Christmas spirit is in this advert. Many don't have that luxury of having families and big parties. This is showing you someone elses Christmas; a reality you're not contending with if it didn't 'hit the spot'. It's safe to say, it connected with people if you can put yourself in somebody elses shoes - even at Christmas. This is really what it's about. Not the food or material gifts. Love.

[iku]

I'm a loving father of two boys and this made me shed a tear. At a time when men seem to be the target of such negativity, I appreciated the characterisation of a man trying to do their best for those they love. Inspirational and this will raise the awareness of the much needed care system here in the UK.

[fostercareco-operative]

Huge thank you to John Lewis team for raising awareness of foster care and presenting such a real and inspirational Christmas Ad! Foster Care is definitely a life journey for all involved. 🥰

[haitch]

I have to applaud this, and wipe a tear away. I lost my mum two years ago this Christmas, my dad followed her just a few months later. Seeing this proud man trying to help a lost young girl to feel loved and wanted when she needs it most breaks and mends my heart. Well done. This is what we need at Christmas

[KiLou]

Having never experienced the care system I have never known what its like to have all your belongings in 1 bag & walking into a strangers home. I can only imagine how scary it is, the not knowing what it's going to be like when the door closes.

Can only praise John Lewis for this advert, for bringing awareness at this time of year for the children in the care system.

[TheElectroFox]

This hits home really hard, as a former Foster kid who was in the system for 11 years..its really heartwarming to see this. 🥰🥰 Thank you to everyone involved in making this years advert and highlighting the efforts of those wonderful families who take on children from every sort of background and who do their upmost to give them a comfort home.

[PearlCotterell]

As a foster carer This is a nice representation to remind people the daunting effect the first meeting the impact it has on a child walking into a home, no smiles no bubbly feeling and to remind people out there that there are so many needy children who want safety, genuine care love and stability to excel to be the best they can be for themselves and in society. Thank you JLP