Watch Edgar the dragon in joint John Lewis and Waitrose Christmas advert

John Lewis is counting on an excitable baby dragon called Edgar to put some heat under sales this Christmas in its first joint festive advert with the retailer's sister chain, Waitrose. The campaign is fronted by a 10-year-old actor called Ruby, who had to act alongside a stick or plastic model in place of the animated Edgar, who was created using CGI

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[deborahastbury]

Whoever came up with this Christmas advert deserves an Oscar

[marypoppins]

This is my favourite of all time, just seen the new 2021 advert it has not got a patch on this

[billybarnes]

Can't believe people complained about this advert. Egdar was cute and it showed how much his friend cared for him. Hope Egdar will be back this year

[molliecole]

I cried at this advert when it was on, and I’ve just watched it again for the first time in a long while, and I’m sat in bed crying my eyes out! The best John Lewis advert in my opinion!

[christinekavanagh]

I love this ad and the song is perfect for it. Edgar is brilliant in showing how over excited some of us get over Christmas. The ad is funny, especially with those dramatic pauses and it also made me cry. Well done John Lewis, best Christmas ad ever.

[PicardUK]

I reckon Edgar should have his own kids show. The kids would love to see what mischief he gets up too :)

[Celinezarb]

I save my tears for lewis' advert every year

[domformers]

So thrilled that Bastille got to record the cover for this ad, a beautiful rendition that perfectly accompanies an incredible ad.

[daniellexx]

What a heartbreaking and heartwarming ad this is! Edgar the excitable dragon is too adorable <3

[sicr]

This ad reduces me to tears every time I watch it.

[hsdxb]

This is honestly the best Xmas advert to date they have done

[yaweirdperson]

I can not believe John Lewis had to apologize for this fabulous advert

[laurabookishfae]

I never knew about that add until today. And I cried. It’s so beautiful

[jacobwillis]

Actually one of their better ones over the last few years

[juliewilliams]

I think this is possibly one of the most heart warming adverts I have seen in a while and in the end what it all comes down to is being with your family at Christmas no matter what, It's all about FAMILY well done ♥️

[lisafaris]

This warm-hearted, touching and uplifting at the same time.

[georgegott]

The CGI on Edgar's face to show his emotion's is amazing

[leenelson]

Absolutely love this years john Lewis advert definitely my favourite so far

[fredvegerano]

The timeless REO Speedwagon's song mixed with this timeless advert...filled my heart with love, nostalgia and lovingly memories from my childhood and teen during the 80s....once again...this is timeless...😊

[dreamer]

I absolutely LOVE this! It's my favorite ad ever, and I come here off and on to watch it yet again - even when it isn't Christmas. Edgar is just so adorable - his expressions are priceless. And I love Christmas the same way he does!