Why New Truck Prices Have Sky Rocketed | The Ugly Truth

New diesel truck prices are through the roof, with trucks cresting over $100,000 for really the first time ever. But are we as consumers getting ripped off? In this video, I compare head to head between a 1997 OBS Ford Powerstroke and a brand new 2023+ Super Duty to get the truth on truck pricing. We now have double the power, double the towing, and more creature comforts than ever, but the price may not tell all. As it turns out, new trucks might be a better value than expected....

#dieseltrucks #powerstroke #newtruckshopping

[TremorintheForce]

Forget pricing(which is insane), gps, black box recorders, and personal data collecting keep me well away from the market. Old Trucks all the way!

[FreedomVendor]

Video: Trucks are actually no more expensive today than they were back in the 90s

Me: My 2024 income can't even afford the 1997 prices 💀

[peckinsmp]

I'll just keep my 97 powerstroke, it's payed for.

[DavidHerbers]

This speaks to wage stagnation over the last 25 years, whether it’s vehicles or housing, an average wage got you a hell of a lot further than it does now.

[zeek]

I can replace my engine, trans, and suspension with reman parts with warranty twice and still doesn't touch these new truck prices. I was born at night but it wasn't last night.

[leemckee]

Those 20 years of innovation would be astronomically better without interference from the EPA. I worked on an overseas project and we purchased 50 F250 new trucks to overseas specs, no DPF, no DEF, from the Ford factory. Ford can and does make 6.7 Powerstrokes without EPA junk for overseas and military.

[UraniumFever]

the plan is to run the 01 cummins 6 speed for life at this point. i don't care for modern trucks, not the price, not the jacked up height, not the crammed engine bays, not the low profile wheels, the surveillance, the complexity. time to go cuba on old trucks.

[RustyShackle-vu]

Back in 97 there was not 7 yr notes at a 1k a month not counting the insane insurance premiums. Inflation is the reason for the increase the problem is wages never kept up with inflation.

[focojeepr]

Thank you for factoring inflation and being intellectually honest, instead of just complaining about greedy corporations like most these days. Don’t blame the companies, blame your government and the Fed.

[chady]

The price of the truck adjusted for inflation has not changed. What has changed is people's earnings have not kept up with inflation, thus their buying power has decreased. New trucks are not more expensive, everyone as whole is just getting poorer with decreasing standards of living.

[scmroman]

I have two almost identical trucks. Both 4x4, auto, diesel, and Megacabs with fully optioned out Laramie interiors. But one is a 2007, and one is a 2015, and the difference in the two trucks is insane. My 2015 stickered for $64, 900 the 2007 stickered for $42, 000, adjusted for inflation they're pretty much the same. The problem isn't new vehicle pricing. It's the fact that the dollar is worth less and few people are actually receiving an increase in wages consistent with the decrease in value.

[michaelbenz]

I call BS... I have a 06 Cummins and a newer 23 Cummins. The newer has better interior and that's about it. I totally regret my newer purchase.
The power claims are a HUGE selling lie. The 06 with a smarty jr, out pulls the newer 10-time fold. Also, what really pisses me off the most is the millage. The 06 towing my 5th wheel was getting around 19mpg. The 2023 with the same trailer gets between 9 and 12mpg. Also, with the newer I now have to buy DEF and the older one I didn't.
The 06 coast me close to $40 grand out the door and the new 2023 coast me $97 thousand. I feel I didn't get my bang for the buck. I feel like I got a RAMed in my ass.
So, to me they didn't step forward they stepped back Way Back...

[fxst]

I just wish these full size American trucks offered a manual transmission . 2019 was the last year for dodge . I’m happy with my white 01 dodge 2500 quad, shortbed Cummins 6 speed manual with 137k. I have window sticker $36k that year . Clean, pristine condition running on 35’s w revolver style wheels . Thanks for sharing.

[HighSpeedFudd]

I think the main issue here isn’t really pricing or the current cost, but it really is the options. You can’t get the minimalistic work horses, that come with the inherent reliability and dependability of a basic tool. The only trim level available for a 2024 Ram 2500 that can be acquired with a single cab, is the Tradesman. And the tradesman in a single cab is not available with the Cummins. Similarly, you cannot even get a 1500 in a single cab or long box configuration. Not to mention, even the tradesmen comes with thing like Bluetooth, AC, electric windows, automatic transmissions, extra safety features, power locks and windows. Lower income buyers have simply been priced out of the new truck market. Hell even newer commuter cars are going for $35k and up. And anyone, like myself, who prefer these more simple and old school type of vehicles, is really only left with two options. The first are old rust buckets with more issues than they’re worth and 300k miles. Or the second option are 20 year old garage kept specimens which are currently going for the price of new trucks. It’s just not a fun position to be in for the large group of consumers who feel they are force fed expensive and over-featured vehicles that they really just don’t want or need.

[boredjord]

1996 fully loaded was $30k 20 years later 2016 fully loaded was $65k in four years fully loaded got up to $90k plus for a far less reliable truck. They are not similar with price. More technology doesn’t equal reliability or a cost that high. You aren’t getting what you pay for in the slightest. Plus cost of repair and maintenance is three times the price when parts go out. A mirror alone is $2, 000

[CasuallyAuthentic]

Love your stuff, but in a conversation about economy you missed 2 importand factors. First fuel economy, I know these trucks compared dont have much different but compared to an older cummins, 8mpg is huge. Second you need to factor in purchasing power. Sure inflation has increased significantly, but whats more important is purchasing power. What one can actually afford resposibly. The average income went from $38k to $48k in these 20 plus years. That would mean the F250 should be closer to $44k. And we haven't even brought up increase in maintenance yet. I sold my 2023 cummins and bought a 2006 cummins. Droped a toyal of $25k after a full rebuild bumper to bumper. Almost as much HP as the new trucks and 22mpg. No emmisions garbage and minimal maintenance.

[ventures]

6 figures for a truck??!! its insane! That's reaching property prices. Just for a truck. If people just stopped buying these 6 figure trucks, they would eventually be worth $50, 000 brand new. We are causing this, by buying them.

[LaurenceHoneytoast]

At this point you can source a new engine and trans cheaper than a new truck and just put it in the old truck several times over.

[knuttsackjones]

I bought that white OBS in your video brand new but was red and an XL but otherwise the same truck for 27k and it cleared 20mpg with ease. A guy at work had to have it in late 99 so gave me almost 20k for it and I bought a new 2000 F350 with every option they offered aside from duals and paid 40k. That thing wouldn’t beat 16mpg no matter what. An old timer at work asked what I paid for it, I wasn’t even 30 yet. Told him 40k as I was proud of that price and proud of being able to afford that nice of a truck at that age. HOLY He says, my first house didn’t cost that much kid!!! I remember thinking I just paid 100k for my first house and there’s no way a truck will ever cost that much, wow was I wrong. So here’s a few things to take away from this, OBS to Superduty didn’t really change much in price even thought the new Supers were the big new gotta have on the block. In 2013 I bought a new 150 Platinum for mid 40s brand new and a gasser Superduty was about 10k more. Now they’re the same damn price but just as equally equipped then as now. So that’s peculiar. Lastly almost 30yrs ago a kid in his late 20s could afford a house and the fanciest truck out there all as a laborer for a construction company. Now there’s not a chance in hell of that. Yes inflation is a big part of it but so is corporate greed. When just working men bought trucks they were working man’s prices, once the trucks started getting fancy and the yuppies all wanted them the price started climbing. Same thing happened with the Harley’s. Once corporate figured out they could charge more because the newer clientele didn’t care about price, the price started to climb

[daymonspeer]

Got a 2006 dodge ram 2500 mega cab and I would buy this truck over all these new trucks even if I had the 100, 000 to spend on one no sense in spending that much on a truck when you can get one that’ll last you twice as long and still get good mileage