How to exclude internal traffic in GA4

In this tutorial, learn how to exclude internal traffic from your Google Analytics 4 (GA4) data. Internal traffic can skew your metrics by including visits from your own team, making it harder to get accurate insights. This video walks you through the process step-by-step, helping you to set up filters and configure GA4 to exclude traffic from specific IP addresses.

Whether you're a marketer, analyst, or business owner, this guide is essential to ensure clean and reliable data in GA4!