What is a Unique Selling Proposition, or a USP?

What is a Unique Selling Proposition, or a USP?

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Positioning is one of the biggest misunderstandings in direct consumer marketing and business development.

Unless you are a mass retail product and big box retailer, your unfair advantage and unique selling proposition are not a low quality product for most people to enjoy.

What separates direct consumers from retail has a higher quality customer experience at a slightly premium value.

Instead of trying to compete with the brands sold by the Target's and Walmart's of the world, you can focus on your brand doing a portion of their business better than the products that they sell do.

The bigger a brand gets, the less it can adapt and be better than the market in a specific specialty.

Specialization creates market share.

The bigger the brand, the more available their products are, at a lower quality, ultimately a lower price.

People buy direct consumers versus going to the store because they want a better rate, a better value, and a better experience with their shopping decisions.

Your unique selling proposition should be how you do something better than most of the market to steal a little bit of market share from the big players that stopped caring about their customers a long time ago. Resources:
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