Performance Max Campaign Set Up Guide for 2024

This is how you set up your Performance Max campaign in Google Ads the right way in 2024 using Google's new Dashboard 😀

#googleadstutorial #googleads2024 #googleadstutorial

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[LanceThorley]

Good stuff! Especially the understanding of criteria to even start a PMax campaign...

[CiphersDigital]

Great information. Thanks for sharing your experiences in the trenches. Extremely detailed video. Well done!

[nasrodineelghalbzouri]

Great video! I have a question. I sell furniture online and am considering running a Performance Max campaign. Would it be a good idea to create one campaign with multiple asset groups, each focused on a different product category? This way, I can target each category more effectively with tailored creatives.

[shaolindido]

Thank you Aaron for the incredible value you share with us. I'm very grateful! 🙏🏼

[RichardSmith-xpxr]

Useful information. I hope this is still relevant 😅

[Luka-trvt]

Can we maybe get a video explaining how to Set up conversion tracking for shopify :)

[dcaz]

Does anyone out there JUST use PMAX and no other campaigns??? Or just MAX Conversions and not PMAX?

[blessedtoquest]

What kind of ads would you run for Storage Facility Units? There are multiple locations.

[godsonebz]

Thank you Aaron for this insightful video.
Questions: if from the beginning a single Performance Max campaign had been structured with multiple asset groups defining different categories of an e-commerce business, what advice could you give to restructure these asset groups into separate Performance Max campaigns?

When restructuring asset groups, should I keep the asset group that works best in the existing campaign which has over a year's worth of data?

Should I start from scratch and lose the data accumulated in the existing campaign?

Thanks for your time and help!

[PPCAdEditor]

Your video provides a fresh perspective on Performance Max Campaigns. The setup guide for 2024 is a must-watch for marketers looking to stay ahead.

[isarelsalcedo]

I already have a campaign how much to fix it make it better

[fliptheswitchyt]

Wondering if anyone else is running into this issue but I'm trying to run a few search ads and my headlines aren't displaying correctly. So, headline 1 and headline 2 are being combined or headline 1 is being matched with description 2. This makes the ads look weird even in the preview. I'm thinking there's some misunderstanding on my part about how these pieces work together. Any advice?

And yes, I'm pretty new to Google Ads.😊😊

[richardbrunt]

I've spent about $7, 000 over the last 6 months on an agency, (plus ads cost). They have me in performance max, even though there are only about 2 conversions a month. It's a high value product. Sounds like this is the wrong type of campaign for me?

[zaharidaskalov]

why would the dog product get more delivery if the bird product has a better CVR/ROAS? Isn't PMax optimizing exactly for the better sales performance?

[DigitalNivetha]

Today I initiated a performance max campaign with the recommended budget of 250$. It's a campaign with no goal setup suddenly it took all the budget for the day within 20mints even before the campaign starts running. Please explain what should be done to avoid this kind of unnecessary spend? It shows some clicks around 311

[johns]

Thank you for the upbeat bulleted video easy to watch & understand have tried running 3 different preformance max campaigns the first to never got off the ground the 3rd one is booming so I am starting a new one today & neede to find a quicker way - I think this will be a tremendous help.

[mars]

When setting up one of these i get this error when trying to complete/create the campaign "Cannot remove goal because a campaign must have at least one conversion goal." anyone know how to fix this?

[bnk]

I have my referral link. When someone joins under my referral link, the page will be redirected to a successful page. When someone lands on the successful page from the referral link, it should be considered a conversion. Irrespective of clicks or impressions, it should not be debited from my Google account. I only want to pay based on conversions. To achieve this, what campaign can I choose? please help me

[discopumps]

Im spending 150 per day on performance max. It was performing well from oct- dec. now the last 2 months I started losing money on it. Should I scale it back to just shipping ads? It’s a niche sporting goods company.

[alialjasmi]

Hi Aaron, in this video you decided to go with maximize conversions value bid strategy and I've done the same for my new campaigns, however my Google account manager recommended to switch to maximize conversions instead to enable Google AI to collect maximum data. What is your thought?