How Performance Max Campaigns Work

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STOP before you start another Performance Max campaign, you need to ask yourself… Do you know how Performance Max campaigns actually work?

In this video I will how Performance Max campaigns work from real life account experience rather than just what you find on the Google Ads help pages.

In this video I am going to take you through the:

📈 The data it needs to perform at optimal results
🎯 The way that PMAX targets traffic
😄 Why your structure is really important

This is from millions of dollars in PMAX spend across both eCommerce & Serviced Based Performance Max campaigns.

#googleadstutorial #googleads2024 #googleadstutorial

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Informative video, this video is useful and will help to understand Google ads, thanks you, Aaron !

RobinMontford
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Thank you for this informative and helpful video!

JasonProulx-nful
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Thank you for the great content as usual Aaron! Quick question for you. It sounds like you of the impression that Performance Max is really best suited for companies that are Ecommerce based. Is that fair to say? Do you think this campaign type could also work for things like getting people to sign up for a course with their email or would you not recommend this for that?

JasonRoth-xxco
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There is no "audience insight" section below the "search insight" on my board

jfBerne
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Great information I see now when setting up a Google ads account they force you to setup a performance max ad first

enezar
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Does performance max campaigns that use google merchant center products basically replace the need to run a separate google ads campaign keywords?

forsterfarm
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Google always recommends Performance Max campaigns, but my account doesn't generate the amount of conversions you suggested. Can it still work? We see it as an alternative for a search campaign and hope it will perform better, but it might event have worse results considering the long learning phase and the broad targeting options.

JessicaB
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Anyone else’s audience insight section missing?

BAVStudios.
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I sell watch boxes and watch straps, is it logical to put both of them in the same asset group in a campaign?

onywatch
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I have a budget of $80 a day roughly 85 conversion a month, with CPC $9.53. You are saying the budget should be lower but when I had it lower I was running out of budget. Not sure what to do here

ccw
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Should I run a search and performance max campaign at the same time for better results?

anthonypricerei
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Can you still get sales while it’s in the learning phase?

SoothingSleep
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Do not waste time and money with Performance Max !

IulianH
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Please get straight to the point. I don't understand why your introduction takes a few minutes to get to the point.

Is_Ryan