How To Set Up A PERFORMANCE MAX Google Ads Campaign

In this video I show you how to set up Google Ads Performance Max campaigns.

There has been a lot of excitement around Performance Max campaigns on Google since they were released last year and understandably so.

But as with anything Google ads related, you need to know how to create Performance Max campaigns the right way.

Here I give you a step-by-step Google ads Performance Max tutorial.

I show you how to set up all the elements of a Google Performance Max campaign...

And how to get the most out of the Google Ads Performance Max campaign type.

#googleads #performancemax

CHAPTERS:

0:00 Intro
0:19 What is Google Ads Performance Max?
1:04 How to set up a Performance Max campaign
6:01 How to create an Asset Group in Google Ads
11:52 How to set up Audience Signal
17:55 The pros of Performance Max campaigns
19:31 The cons of Performance Max campaigns
21:53 Should you use Performance Max campaigns?

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[JaylinNader]

A good lecture that will benefit all who have followed this excellent explanation.

[francescafelice]

this is probably one of your best videos, such high value! Thank you for bringing here all your knowledge Ben it's so generous from yours!

[BenHeathGoogleAds]

Thanks for watching guys! Let me know what you think in the comments :)

[Brainbuster]

I've been running G Ads for a few years. I have two solid yrs of data, with conversions (contact form submissions) and also imported conversions (I have 50, going back to Jan 2022). Can *Performance Max* learn from the _historical data like

I'm pretty sure "smart bidding" like _Maximize Conversions_ does not look into the past, ignores the history and spends a week or two throwing mud at the wall to see what sticks, in "learning" mode.

Thank you. I think your videos are the best ones on Google Ads I've seen. I'm up at 8am watching all your vids.

[michaelhourigan]

This is Brilliant, thank you. Do you know how hard it was to find a step by step intro to performance max that wasn't someone banging on about how good their new fangled strategy or similar was?

[KeywordResearchSimplified]

*I feel more confident about leveraging Performance Max for my business!*

[TioCastillo-yt]

wow, thank you for this amazing information. This information very helpful

[topitop]

Your channel needs performance max. High quality videos-mid views. Thank you so much for the video!

[saraandersson]

This is great! Thank you so much Ben! 😊 Do you recommend having both search ads and performance max ads? Or only one of them? 🤔

[stephenk]

Thanks for the good content. I am about to start PMax campaign(s) for an early stage brand at around AUD$50 pd. It's for a physical product that has two main use cases: i) bought when people move home, including kw 'moving'; ii) people who will be putting items in storage, using kw 'storage'. Potentially, the copy could be hyper customised to these two scenarios. Then there are generic search terms where it could be either scenario. Do you think different adsets should be used with PMax or just bundle it all together and let the algo do it's thing? Thanks so much.

[ismiradhiallahyaqut]

How long or how many data points are needed to achieve an optimized result in the Performance Max Campaign? Thanks.

[LaCocotteComidas]

Hello! First, thank you for being such a great resource in both Meta and now Google advertising. Really appreciated. I have a small business and am a hobbyist online advertiser. No great expert but dabble. Been running a perfectly decent Search Ad on Google for years. Could a Performance Max campaign supersede that Search campaign or is it designed to always run alongside a search campaign? Thanks!

[LauraTaylor-bz]

Can you add exclamation points in long headlines? Thanks!

[SeanWalsh-dq]

Hi Ben, would you recommend a Performance Max campaign by product category or a single campaign for the entire product portfolio? Thanks

[fazeelimtiaz]

Hi Ben a quick question: What would we mostly adjust if the target is to hit 115% ROAS on a market level in Google ads ?

[Macaroniseller]

Hi Ben! Thanks for explaining.

- Do you recommend having multiple Pmax campaigns running at the same time?
- Would you recommend having multiple asset groups with the same product feed in one Pmax? So one asset group per audience signal.

Thanks again.

[Stefsalvatore]

Would you suggest a Perf Max campaign over a search campaigns for a private orthodontic clinic in the UK? Is it a good idea in terms of Google health sector regulations?

[Emma-TT]

Hi Ben Thank you for all you Vids! They really have helped. I was hoping you could help me. I am only new to this and have done the Performance max google ads campaign. I got a 100% optimization score but the problem is I have received theis message- Misconfigured (Performance Max campaign requirements) and this Eligible (Misconfigured) info .Your campaign is running with limited performance
Add remarketing lists with active users to improve your performance and coverage. I have already done everything in your vid. So from what I can figure out I might not have enough cookies because this is my first ads with them. Do I need to switch to just a sales ad first to gather more cookies or am I completely wrong lol? I would appreciate any help you could give!!

[chidubeebuka]

Would you advise a new fintech bank to use performance max campaigns as it's first campaign? If no what would you advise?.

[ode]

Do you think it will be fine to go completely broad and not include any interests? Especially after including some audience signalling. Thank you for the great video!