How Nescafé Instant Coffee Is Made

With annual sales of $11.6 billion as of December 2023, Nescafé is Swiss-based food giant Nestlé’s largest coffee segment. Sold in over 180 countries, one in seven cups of coffee consumed worldwide is a Nescafé. Globally about 3 billion cups of coffee are consumed each day and that number is expected to rise. To keep up with demand Nescafé works with over 100,000 farmers and buys more than 13 million bags of green coffee annually. It also has two dozen factories globally. But producers are facing a number of challenges including fluctuating coffee prices and higher labor costs . So how is Nescafé instant produced? CNBC traveled to Vietnam to get a behind the scenes look at Nestle’s operation to find out.

Chapters:
0:00-1:41 Intro
1:42-4:37 Chapter 1 Harvesting coffee
4:38-7:31 Chapter 2 Roasting beans

Produced by: Shawn Baldwin
Edited by: Marc Ganley
Animation: Jason Reginato, Mallory Brangan
Supervising Producer: Jeniece Pettitt
Camera: Peter Scheid
Translation: Tri Le Tran
Additional Footage: Getty Images

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How Nescafé Instant Coffee Is Made

[felixlesamethyst]

Dak Lak Province, which is the largest coffee growing area in Vietnam, is my hometown. In recent year, global climate change has negatively impacted to our lives and our farms. Rain season comes later than usual but with more fog and lower temperature, dry season gets hotter and lasts longer. We have to research new coffee varieties that can withstand harsh environment, but sadly we still have not yet achieved the same high quality as the old varieties, however Nestlé and the Vietnam Government are supporting us to achieve it

[xDTHx]

I love it when you try to pass off paid advertisements as an informative youtube video /s

[floridawoman]

I have a coffeebush here in Fl, so far it resisted 32 degrees at night, monsoon rains, extreme heat. Waiting for it to flower. Great video.

[supremebeme]

i am addicted to this stuff. 4 x 2 heaped teaspoons per day

[ismaileee]

CNBC just got a lifetime supply of Nescafé in their break room 😅

[annamillerman]

Nice aerial, interviews and great pictures. Love Vietnam

[richpelto]

I've had Nescafe instant coffee while abroad. I was absolutely amazed that instant coffee could ever be this good. I have been unable to find in the US.

[dsmith]

"How instant coffee is made" begins at 5 minutes. Ends at 6 minutes.

[codeasia]

Useful information and I love the Vietnam clips.

[unualt]

very beautiful and interesting drone shots Ho Chi Minh and the coffee plantations. Great pictures 😀

[chrismaromma]

Very nice video, informative and nice Vietnam camera shots.

[isabellaribeiro]

So cool, just watched this while drinking Nescafe Gold

[dskwaredu]

This is the second upload and an obvious infomercial. I like your product but it's pretty low on my beverage list because I grind my own beans.

[uchibauki]

I love instant coffee because I can control how much I want it ☕️

[MonicaGama-kb]

This a long process of production before it's in the stores for sale it's amazing all the work involved

[franksilverspoon]

Super nice the drone clips from Vietnam

[tellydianadayondon]

Im a fan cuz i know it really help me manage my headaches with just 1 coffee stick...

[frankmarcy]

Amazing camerawork in Ho Chi Minh and the coffee plantations.

[danrussell_official]

Definitely this is a paid piece by Nestle. That being said, I love a good cup of nescafe Classico. Great for what it is, convenient, smooth

[yvonnefarrell]

Great stuff! Mind you most days I grind my own beans but instant has its place too.