What is Copywriting? (Copywriting 101 For Beginners)

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0:02 - Introduction: The power of copywriting for business growth
0:06 - What copywriting is: Writing to persuade and drive action
0:31 - Examples of copywriting: Social media posts, website content, emails
1:17 - Copywriting vs. Copyrighting: Understanding the difference
1:48 - Copywriting vs. Content Writing: Key differences in focus and intent
2:56 - The importance of marketing knowledge in copywriting
3:31 - Every piece of copy acts like a mini salesperson for your business
4:21 - Adjusting your copywriting style for different platforms and media
5:48 - Timeless copywriting principles: Features vs. Benefits
6:52 - The importance of a single, clear CTA (Call to Action)

[sadcapyyoutube]

What people missed is that this whole video was a form of copywriting. He led you to another video through all the tricks he mentioned in this video. Genius!

[Mr.Wealthy]

I’ve been copywriting for less than a month and already landed 5 clients. It’s pretty easy, since I have a really good cold outreach system.

[bilalmuhammad]

1.) Copywriting is using words in interesting & persuasive combinations to get people to buy. (Or increase brand awareness.
2.) Copywriting is not copyrighting
3.) Copywriting is not exactly content writing.
- Copywriting is outcome driven, it is meant to make someone complete an objective
- Content writing is meant to build goodwill over a longer period of time.
4.) Good copywriters are masters of good Marketing Principles
5.) Different types of copy
- Cold Emails
- Organic Social Media Post
- etc...
6.) Features vs. Benefits
- Benefits must be mentioned first before mentioning features.
7.) Different is better than 'better'
8.) Include 1 CTA (Call to Action). Copy is to guide people to complete an objective you give them.

[recruitemy]

00:00:00 - The Power of Copywriting
00:00:52 - The Difference Between Copywriting and Copyright
00:01:42 - Understanding the difference between copywriting and content writing
00:02:35 - Copywriting vs Content Writing
00:03:24 - The Power of Effective Copywriting
00:04:11 - Writing effective copy for different platforms and mediums
00:05:04 - The Fundamentals of Copywriting: Features vs Benefits
00:05:52 - Making Emotional Decisions in Copywriting
00:06:46 - Creating an Unique and Effective CTA
00:07:35 - How to Use the Tools

[WW_Studios]

I had no idea what Copywriting was and was very confused until I noticed it was copyWRITING not copyrighting haha. Great video! Thanks!

[cristian-TI]

This is exactly what I wanted to look for when I wondered what copywriting was. I don't need a really long video explaining some techniques. Yet an interesting, engaging and fun video to learn about the topic.

[christiansanchez]

Right now I’m developing for Facebook ads and since I’m doing that. My number skill I want to master is Copywriting!!! Very important skill I need to develop!😊

[TJViewsOfficial]

Marketing? Sales? Writing? Creativity? I love it already

[tasinal-hassan]

00:00 📝 Copywriting is the art of using words to persuade and engage customers, with the goal of driving actions like making a purchase.

00:27 🧾 Copywriting is prevalent in various forms, from website content and email marketing to sales pages and taglines.

03:02 📚 Effective copywriting requires a solid understanding of marketing principles, as it involves translating marketing concepts into written content.

05:46 💡 Features versus benefits: Good copywriting focuses on the benefits and outcomes that customers will experience rather than just listing product features.

07:09 📢 Keep copy concise and have a single, clear call to action (CTA) to guide customers on what to do next.

[TyNeyedly]

Great video Adam!! As an copywriter with a focus on email, and sales pages, everything is spot on. Alex Cattoni is a great person to learn copywriting with a marketing focus. You're my go to learning all the marketing skills.

[hadidi_real]

I learned more from this video than i ever did from my entire school career

[VidaDaniel-lq]

It's also based on the style of the thing you are copy writing . Cool 5:31

[dottiecob]

been "copywritting" my whole life, who would have known. double thumbs up.

[fazadhikarizqkoswara]

So you're basically doing copywriting to convince us to be one ourselves and follow you for more tips and tricks? Cool, also thanks for the vids. It's really informative man XD

[m.h.alolabi]

Adam, I really like what you provide: much appreciated 👏

[ElenaTorres-fsjc]

Best 7 minutes I could have spent today, super informative. Thank you!

[ataberdi]

At the end of the video you showed how good copywriter you are. I am gonna jump to that video 📹

[AssWhole-ju]

Who can tell me about copywriting what i have to write to them to work for they like they ask me about my portflolio or my experince or where i did work once?

[Bitesandbalance]

Hey dude! This was a really good video! From the excellent breakdown of copywriting to finally clarifying for my lifelong confusion that it is the copyrighting 😂 to the awesome humor and illustrations/transitions. Good stuff! Definitely earned a sub from me!

[evanapple]

Nice CTA at the end. Clean, Clear, and Concise.