Copywriting 101: What Is The Best Copywriting Niche For Beginners?

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Ecommerce, SaaS, email copywriting, financial copywriting, health, coaching/consulting, social media marketing…

If it’s an industry that exists, someone out there has claimed it’s the “best” copywriting niche to get into.

But what niche should you start in?

And when should you start trying to niche down?

Should you choose an industry niche (like ecommerce or SaaS) or specialize in one type of copy (like emails or social media posts)?

Our answer is going to surprise you.

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Copy That! is hosted by Alex Myatt, Rod SatterwhiteSean MacIntyre, and Lindsey Hough.

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[shivinunitholi]

This channel is literally busting every copywriting myth endorsed by some "expert" earlier on the internet. Couldn't love you more!

[vivekmahto]

Maybe you're right; Copy That won't become a huge business, but it will be a place where newbie copywriters (that includes myself) come looking for genuine advice

[tabish]

💡 Niche down only if you have a genuine reason, such as prior experience in a specific field or a deep passion for a particular subject.
💡 Don’t limit yourself to a specific niche as a beginner. Be open to different opportunities and gain a breadth of experience.
💡 Avoid picking a niche solely based on the promise of making easy money. It may lead to burnout and disappointment.
💡 Building a diverse portfolio by working on different projects can lead to better opportunities and connections.
💡 Don’t be discouraged by not finding the perfect niche right away. It takes time to discover what you truly enjoy and excel in.
💡 Focus on niching down when working on a specific project or pitching to a company. Show your dedication and expertise in that area.
💡 Embrace a growth mindset and continuously learn and adapt as a copywriter. Flexibility and openness to new opportunities are key.

[MindMeld]

Many copywriters have different advice when it comes to copywriting niches. Some say don't choose a niche because you are limiting yourself to opportunities. Some say choose a niche and specialize in it. In my opinion, just choose whatever works for you. These influencers are just guides.

[naniehurley]

That’s such an interesting perspective. I read so many people saying you should choose a niche… and it’s so hard and scary to choose something when you’re just starting. Because if you choose an area that you’re really passionate about, you are closing yourself to everything else. It does sound so limiting, specially if your passion isn’t a big field.
PS: I love how Sean can barely say the word “health” 😂

[kiiyoyachii]

I was about to use my last cash on some course and i made a wonderful mistake running into your discord page. God bless every creator running this channel.

[cannenbrewer]

I'm trying to start copywriting. This video really helped me understand where to start. Thank you!

[Adam-collinson]

I have been thinking the same thing for the last 2 weeks thanks for the advice

[williss]

Thank you for this video! This was the part that confused me a lot as I kept seeing on reddit "Find a niche for your portfolio" which really frustrated the heck out of me! I had to do a lot of research with ambiguous answers till I found this video! My heart was heavy and now I feel a lot of relief knowing I don't have to be fixated on niche!

[seanvanzant]

I am glad that you guys are direct and candid. There is too much hype surrounding copywriting.

[viethung]

I wish I had found you guys before wasting hundreds of dollars on courses selling the 10K copywriting dream. Thank you guys so much for keeping it real!

[BabybossRiah]

I'm here in 2024,
Thank you so much for this, it's so helpful!

[OjowiLaura]

I love this channel. So truthful. And you are gonna be big

[SanaSohail-wz]

After watching both of you, I boosted much courage . Thank you, guys

[KennethYu-xcmh]

This is mind opening for me, i thought only go when the money trails. Didn't know there might be someplace to discover.

[samuelelijahlubang]

Pick a niche that resonates with you, it's easier to work with a field that interests you.
If you eat meat and your client is a vegan coach then you'll have a hard a time making a copy for them

[cissahgray]

Just gained a sub, also answered another question I had burning

[teres_loren]

Does this advice also apply to specializing? As in, is it a bad idea to only offer certain types of copy?

[MarcelArtsCW]

This video just saved me a day of research :D

[kareemhameed]

Summary...

If you are niching down you are right

And if you are not! You are also right.

Just do you.