How To Find A Market That Will Actually Make You Money

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[Oatskii]

I get new ideas every time you open your mouth 💯

[pykxsud]

So I bought your book to have the most important part on YouTube shorts

[Un-scripted]

5 traits to start a bussiness
1. Choose a niche that has pain or a problem that you can solve.
2. Choose a niche that you know about.
3. Choose a market that's growing
4. Choose people that you can charge money from (rich guys)
5. Choose niche that you can easily target.

[bluecharoensook]

Alex has taught me the value of shorts. Cram high value info in short videos that replay repeatedly. It enhances memory retention or allows for fundamental brainstorming. I’ve played this short video over 50 times playing in the background while I work.

[LucasJamesTech]

If you have a business you need to understand that business is all about growth. EVERYTHING is about growth. You need to be growing every day, month, and year or you’re dying.

[PerdomoTesla]

5th being the most important is a smart way of getting people to watch the entire video. Love the subtle mind trick and respect it.

[JohnMiller-iusx]

When I started my irrigation business I thought I'd be one of these installers with crews, but there are so many of them (because installing is easy) that there was no money in it. Turned out troubleshooting and repairs would be my niche and pay me well for the decade + of experience I had. Now I work 2 to 4 hours a day, and go home happy.

[BusinessWolf]

I know about web development, videogames, game development, digital art, photo editing. I'm sure I can find a good niche in these. I can already think of one, indie studio game developers. Big name game dev is shrinking fast, indie is on the rise. And everyone wants to make a game nowadays.

[rashelblingiton]

Keep these gems coming! I think I've gotten all 5 for my startup 😂

[socrates]

Most startups solve non-existent problems

[musictobeabletowithdraw]

You are a online free mentor thanks 👍☺️

[perkinsw.herscheljulesjean]

Thanks you just told me I'm one the right track

[MarketingHarry]

All of them are very important! Great breakdown, Alex 😉🔥

[adam-nbqw]

The fifth one is not mentioned in the book. It is something i can relate too. Of i dnt like the niche i am marketing in, i will not know how to sell it because i simply am not able to pin point the benefits of it, i also would not but this niche my self.

[natemontes-salesselfdevelo]

alex provides so much value he is changing so many lives.

[kingspring]

I started a construction business 7 months ago with these keys in mind.

[DanteKali]

I want to get into social media Marketing agency work. I can't claim to say I'm knowledgeable in a specific field. How could/should I get started?

[brotrader]

man is this guy for real he's worth 100's of millions and is still trying to sell shit online

[Ghostviperz]

That looks like a witness in protection beard 🧔‍♂️

[ThunderstruckElectronix]

Nice:) any advice on how to find a niche that has pain?