How To Find Your Target Market In 6 Steps

Learn how to find your target market with this proven 6-step framework for your brand and marketing strategy.

#findtargetmarket ##branding #brandstrategy

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By the end of this video, you’ll know how to find your target market, so you can uncover exactly who your brand wants to attract, to connect with them on a human level.

First, we’re going to define exactly what your brand building efforts aim to achieve and why that’s so important for your target market research and analysis.

Next, we uncover who your brand exists for and where to find your target audience online through forums, social media, and other sources.

Then, we’ll cover the 6 steps and tactics you can use to identify your target market.

0:00 How To Find Your Target Market In 6 Steps
3:27 Step #1 Start With A Title
4:12 Step #2 Uncover Their Circumstances
4:47 Step #3 Understand Their Behaviours
5:30 Step #4 Identify Their Goals
6:22 Step #5 Uncover Their Obstacles
6:57 Step #6 Reveal Their Emotions

This process highlights the fact that psychographics and demographics are only the starting point and if you want to make a human connection with your audience to build your brand then you need to understand their goals, challenges, and emotions.




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[belloemmanuel]

Thanks a lot for the video, Mr. Houraghan. Extracting that level of information without doing any interviews is difficult for me -- I don't know where to find that amount of information or how to at the moment. And if I were to do interviews, doing enough to have covered a significant market portion is difficult as well.

[MJScottPhoto]

Can you explain HOW you could possibly know where a peerson eats, what sports they do, what is their life's goal. I understand how this could be done on a single, uniques person, but a market segmnt??? Almost every eBook, cheat sheet, whitepaper etc says the same thing. Most of us know these statements, but I have always (and still do) struggle with 'How on earth do I find out these things.

[shabbirthanawala]

Can you give an example to understand the difference between GOAL and OBSTACLE in reaching the GOAL v/s CHALLANGE

[rachelladipo]

Great video. Would you recommend this same process for a b2b?

[RantPocalypse]

Thanks for the amazing work man!

Question - how would you go about revealing their emotions?

[yellowboat]

This is really all the what, not really how. How do you actually find this information? How do you know that person is your target market. How do you actually research this? Tools? How do you know the person you are researching is the person that will actually be your target market

[FANTAFRUITYTWIST]

How am I collecting this data and information? Am I running questionnaires? Or am I filling it in from my own perceptions? Thanks

[ollysafronova]

Great video. Identifying the target public is the toughest task for me.

[HameelasNaturals]

Thank our soooo much for this info! We subscribed and liked! We need to learn our target audience for our Luxurious Whipped body butter

[canaykoseoglu]

Thanksss a lot! God bless you🌺 According to me, the seventh step must be using a tool. For example, I'm using WASK for determining the right target audience. It has a good target audience feature. You can locate potential clients through a variety of methods. The savvy audience option, in particular, performs admirably. It automatically locates your intended audience.

[aikonni]

Great vid! How is the target audience different from the buyer persona?

[abdujemal]

Great video man. But i think you should have light bro you re in complete dark.

[lavishhair]

Great content full of value. Im looking for the best way to calculate my market size once I find my target.

[aleksandrataraschansky]

Steven Thank You very much so value packed insights !!! 👍🙏

[shielathompson]

Thanks for sharing! Keep up! Very informative!

[mozzyllc]

Thank you for this valuable information Steven.

[DeckplateTone]

I am struggling at that, identify my target audience. I started my YT channel to stay connected with my friends and family, and help them understand my Navy Lifestyle ever since I decided to extend that out to everyone and now it’s a pain to identify who I want to reach.

It sounds so simple though😒

[nwachukwu]

Hi, thanks a lot.
I am working on branding a food items export business for a company, but it is quite a challenge for me to build a customer avatar for this niche.
Can you guide me to succeed on his quest?

[vannenvashanth]

Great video steve thank you so much for your content!
And small doubt in Reveal their emotion that is what to do with the emotions in terms of identify the audience