18 Music Promotion Knowledge Bombs In 11 Minutes

Music Marketer Jesse Cannon dives deep into the world of music marketing, exploring how different artists are leveraging platforms like TikTok and Spotify to achieve viral success. We analyze the effectiveness of various promotional strategies, discuss the impact of short-form videos and user engagement, and debunk some common myths about music uploads and competition on Spotify. Learn why TikTok is crucial for musicians, the importance of hooks, and tips for optimizing your promotional efforts. Join us as we unravel the latest trends and data-driven insights that are reshaping the music industry.

00:00 Introduction to Music Marketing Trends
00:55 Debunking Spotify Playlist Myths
01:37 Spotify Listener Statistics
02:18 TikTok's Role in Music Promotion
03:20 Effective TikTok Strategies for Musicians
03:39 Spotify Upload Realities
04:55 Maximizing TikTok's Algorithm
09:03 YouTube vs. TikTok for Music Promotion
09:37 Understanding Spotify's Discovery Mode
10:15 Cross-Promotion Strategies on Spotify

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[rsherid]

I heard that Amerie remix in the background. 👌🏻

[ScottPaulTV]

Ayy first comment. Big fan of your videos bro. Thanks for keeping the quality info coming 💯

[andrewfreakingjohnson]

As someone working on “just the music” last couple of years… i find all of this marketing stuff to be overwhelming sunami wave but everything u said resonates hard. Especially in this rapidly evolving music landscape of 2024. I find a lot of “advice” from 2023 to be almost completely irrelevant. Which is insane at the pace in which this industry is evolving with tech. But maybe its like macgrubber says, the game has changed but the players are the same!😂I gotta rewire my brain to include both of these hemispheres. Production + Promotion. I believe there has never been a better time to be independent as an artist with full ownership and sovereignty without the gatekeepers hall pass. Im grateful for the knowledge bombs u share and just your observations. Ur my Tom Morillo of heavy marketing riffs that i fuk with all day. Also really enjoyed your music rec 100 gecs and the sleep token example. Good shit 🤘🛸

[LaynoProd]

had to rewatch this for the gems and motivation thanks Jesse for the reminders 💎💪🏽📝

[LillianRobin]

I've been up for less than 2 weeks, and i'm at 43 monthly listeners on spotify, and 60 something subscribers on yt ❤ so happy 🎉

[liveffan]

What is the best way to monetize a playlist instead of going through a middle man like SubmitHub without it being payola?
I curate my own playlists for fun but since I've had some success I want to monetize my YT and Spotify Playlists.
I've seen other curators essentially just have there Instagram or email in the description which I assume is just for Payola. However, I don't want to get into trouble. Any advice?

[abhprhme]

8:55 BGM = øneheart x reidenshi - snowfall
ps. I wonder why still no content id claim

[Its_luh]

Just found your channel and I subscribed. I’ve seen a lot of people talk about the Spotify algorithm but you definitely explain it the best and go into detail with proof. Keep grinding and posting 🙏🔥

[lethalz]

I really just want to supplement my income. I work, but I love making music and videos, and it's my only real hobby. To put a figure on it... If I could earn even $500/month, it would make it all worthwhile, and I'd be in a position to produce better material for my fans

[LaynoProd]

these are extremely helpful going to apply them for my tiktok rollout for my single thanks Jesse!

[yvomoore]

is Soundcloud still relevant in any way when looking for community or artists to connect with?

[dacharlesx]

OOHKAY OHKAY Mr. Cannon but Its hard forgetting you stated once "60k, daily uploads to Spotiy occur daily!!" xD… it was refuted

[TC]

Dope info, thanx for sharing so many gemz 💎

[redlightclinicdrummer]

Red Light Clinic thanks you for your service ❤

[officialWWM]

I’m starting to believe all this is a complete waste of time. 300, 000 streams payed me $75 Australian dollars. What the hell is the point? The industry is dead for independent artists.

[matclark.]

Best one yet! I look forward to these knowledge bombs. Thanks Jesse! 😎

[DonevanDragonetti]

Incredible content Jesse. Thank you so much. I've been releasing music since January of this year and I just reached 1, 500 monthly listeners on Spotify. I'm definitely not executing at the level I'm capable of but by doing daily activities that I learned here, I've been growing steadily. It's incredible to know that real people are hearing my songs. Thanks again.

[SixSexFul]

My only issue is Spotify is stuck in a boot loop and I can never upload a song or even get logged In

[TIMELORDMUSIC]

Listen to Magnus Deus
awesome music!
Thank you Jesse

[ScottPaulTV]

What's a good resource to find niche specific hashtags for Tik Tok?