Social Intelligence: The power of social media

PA's social intelligence service helps companies get fit for the future by using advanced technology to decipher themes, sentiments, meaning and intent from over 50 billion on-line conversations and then applies human intelligence to translate this analysis into a sustainable business proposition.
PA suggest that, to benefit from social intelligence, businesses must do more than just listen to online conversations -- they must apply expert analysis to understand the importance of what is being said. This will help them build the strategy they need for success.