Creative Best Practices for Meta Ads

00:00:00 - 00:00:58 What are the best practices for creative on Facebook Ads?
00:00:59 - 00:01:49 You need to understand the top-performing formats
00:01:50 - 00:02:04 Questions to ask yourself about choosing the right format formats
00:02:05 - 00:02:51 Hook and hold rates: why they’re important
00:02:52 - 00:03:49 How to increase hook and hold rates
00:03:50 - 00:04:06 Common problems I see with video creative
00:04:07 - 00:05:51 How I use Storyblocks to make better ad creative
00:05:52 - 00:06:18 Use messaging from your customers… not from your brand
00:06:19 - 00:07:29 How I do customer review mining (SUPER IMPORTANT)
00:07:30 - 00:09:15 The delicate balance of ugly ads and branded ads
00:09:16 - 00:10:30 The “sniff test”
00:10:31 - 00:11:33 You need to understand good design.
00:11:34 - 00:13:43 You need to have a checklist

[DaraDenney]

What are some of your creative best practices?

[ZyntaraClub]

Understanding copywriting is so hard, because people are smart and complex. There are not many but, some women I've noticed really have a way of explaining these things clearly. It's really crazy because I listen to the old copywriters and often understand what they are saying, but I also don't understand. They are the great ones. Non of which recommended to me are women. You like so few have a real gift of explanation. I appreciate it thanks!

[Emmanuel_Onoja]

And again Dara, Soo much value tips as always under 15mins...💥

[LaurenVilla-mx]

I absolutely LOVE your videos and I get so much out of each one. THANK YOU for sharing your knowledge. Can you do one on how to write ads for software? I find that difficult. Can you use examples from the big ones like Microsoft, SAP, NVIDIA. you're awesome, please keep schooling us :)

[demonesd]

does hook rate column work for static creatives?

[elliespiers]

Hi Dara, so much valuable information and I have learnt so much as a new Creative Strategist. I can see how these creative formats work for Genz / Millenial audiences that are being sold a physical product. But would these same ad formats still be effective for selling a service (Luxury Holidays/getaways lets for example) to an older audience (Boomers, Gen X etc) 🤔

[igordeoliveirasa]

Hi Dara. You exclude the entire customer csv. But how do you achieve them if you are announcing a new offer? Thanks

[alexanderknakkergaard]

Hey Dara, Love the video. Any chance you'd share that notion template? :-)

[amolsonawane]

Thanks for such great content, but waiting to see video on the 2024 new campaign structure of yours. Please guys like & comments so that dara gets motivated 😊

[cipichirita]

How can I calculate the hook and hold rate for a banner?

[wray]

Dara is to Digital Marketing what iPhone is to Smartphone brands.