Best Facebook Ads Targeting Strategy for 2025

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Videos Mentioned:
The ONLY Facebook Ads Targeting Tutorial You Need for 2025

Over the past 9 years we’ve spent more than $100,000,000 on paid social ad campaigns generating more than $400,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
32 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[trackingconsulting]

This is GOLD! Your 2025 Facebook Ads targeting strategy is next-level. Loved the way you broke down AI-driven tools and advanced targeting real game changer for serious advertisers

[MarketingFastlanes]

hey ben the performance of ads for a good chunk of people around the world is a wreck and there are many in your group complaining about this!
how are your campaigns doing?

[wealdherelawing]

Really appreciate the breakdown of the different campaign options! Knowing the pros and cons of each is key for strategizing and maximizing ad spend in 2025. Time to experiment and see what works best!

[gertleroy]

thanks for this video. is it OK to run both a+ shopping campaign and manual campaign at the same time (as a test), with the same creatives in it? just to see which campaign is best

[NicoleLloyd-qf]

Really helpful breakdown of the different campaign options for 2025. I'm especially curious to see how the AI-powered targeting evolves and impacts performance, particularly for new accounts with limited data. Thanks for th

[berengerkoontz]

Really valuable overview of targeting options. I'm particularly interested in how AI will handle evolving privacy regulations and user data limitations in 2025. It's great to think ahead and plan to test it!

[Ljevlja]

Love the content Ben! Any tips on approaching a very specific and small niche with ads?

Trying to target restaurant owners in my country but im finding it difficult to reach them, as they're a very small user group and dont always have "Restaurant owner" highlighted as a job/interest

[animatedreviewsdotcom]

Awesome insights on Facebook ads! Can't wait to try out these strategies for 2025. Thanks for sharing your expertise! 🌟

[md.rahamatullah]

This Video is very Excellent. Thanks for Video.

[theupsideyt]

such a great video. great value. loved this

[Shaggie-wy]

Hi Ben, do you have a video about promoting posts not through the business manager? What do you think about it? Great vid btw!

[rahulgupta-rhth]

I tried same strategy for my ombre bliss perfumes and it worked really well

[DylanMitchell-cj]

could this work for leads? same idea or no?

[IdeaFloat]

Hey Ben, I've set up my campaigns according to your beginners guide, I'm wondering if it's in the books to do a comprehensive advanced Facebook ads guide? Like 1+ hr

[Leeprka]

Thanks Ben! Do you recommend using Advantage+ Catalog Ads at campaign level or rather use it ad ad level so one campaign can be used for catalog ads + normal ads?

[AdotiRichard]

Hi, a very insightful video! Just have a question though: say I run a study abroad agency and I intend to create a webinar. What campaign objective would you recommend, leads or sales?

[ktwiles]

Hey Ben! New to content and enjoying all the great info you have to offer. Do you happen to have any knowledge or experience with service based industries?

[r-be]

I've been really unimpressed with meta ads ability to recognize my customers lately. It seems like the majority of traffic it has been sending ads to is just bots in poverty stricken countries. Thinking about restricting to US, Canada, Australia, and Europe. Seems like lately meta is just bots and ai generated slop : /

[Sam_Suthar]

Thank you for providing all the value that you have always provided. But i did not understand this video very well (i am not dissing here) but i mean you just told, 3 different campaign type options in meta ads manager dashboard. Where is the strategy here? Is there anything i am getting wrong here or this was a description type video where you are showing option to may be new subscribers on your channel.

[mizaru]

Hi, for real estate agents doing adverts on my services with testimonial ad images, do i still use advantrage+shopping?