The Business Strategies Behind Chick-fil-A, Costco, Starbucks and More | WSJ The Economics Of

What are some of the strategies of the most successful businesses around the world?

From Chick-fil-A and Starbucks, to Ikea and Target, WSJ talked to CEOs and business leaders about their unique approach leading these major brands.

0:00 Chick-fil-A
8:36 Costco
14:38 Starbucks
21:52 IKEA
27:38 Crocs
33:50 Dollar General
39:41 Sephora
45:45 Target
52:20 Airbnb
59:35 Home Depot

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

#WSJ #ChickfilA #CostCo

[paulagebhardt]

I honestly loved seeing Starbucks close on Canal Street in New Orleans. For those that don't know, Canal is one of the big streets for businesses in New Orleans, and Starbucks was replaced with a local coffee shop.

[franciscojimenez]

I can imagine how Chick-fil-a workers feel motivated by having not to work on Sundays, such a great policy of the company. And it does not seem they lose customers due to this policy because the restaurants are crowded the rest of the week. Win-win philosophy for both the company and the workforce.

[SocratesstCentury]

I like Chick-Fil-A simply because it is clean, the staff are friendly, and the food is served fast and tasty ... it is pretty shocking to me that their simple common sense idea is so radically different than all the other fast food marketing strategies ...

[Bbrinks]

You can’t beat Chick-fil-A with its service…! They have the best employees which is non existent these days. I don’t know how they do it?!! Love them!!

[bonbonjovi]

My cousin worked at Chick-Fil-A while she was in college. She really liked how they treated their employees.

[MechPaul]

0:00 - Chick-fil-A
8:37 - Costco
14:39 - Starbucks
21:52 - IKEA
27:38 - Crocs
33:50 - Dollar General
39:42 - Sephora
45:55 - Target
52:21 - AirBnb
59:35 - Home Depot

[earthdaddy]

It's actually not true that Dollar General is cheaper than other stores. Maybe on a very few select items. But overall, they're actually MORE expensive.

[mads]

I worked at Target last year and can confirm my store didn't have separate teams for drive ups. We had the Service Desk. We had to manage online orders and driveups at the same time. I ended up quitting because it was always busy with no resources provided by corporate for our store to operate properly, I worked at the store that was top 5 for revenue in the U.S. It is insane to me that they couldn't afford to have a separate team!

[mkm]

Great job on this report. I would love to know why businesses failed, like Sears, other department stores, or newer stores like Bed Bath and Beyond. Thank you

[AsianFoodNerd]

⭐Summary: (1) Keep cost low for customers (2) pay employees well (3) keep things simple

[valerieemma]

i work at a chick-fil-a. i absolutely love it there. everyone i work with are so great and theres a big push on teamwork at my location. i 99% have great experiences with guests (there's always some bad ones lol). my location gives back to my community as much as they can. as an incoming college freshman, i especially love they scholarship opportunities they can provide for us, and there's even a college through chick-fil-a.

[donlean]

This random video the algorithim brought me was more entertaining and informative than i expected🤓

[joenichols]

WSJ - I absolutely love this long form, very detailed content from you guys. This is kind of going with the long form format that many Youtubers do and I am a big fan of it. I read articles as well but this was just a super interesting, detailed look at these business models. Would love to see more content like this from WSJ

[Okerikah]

Closing on Sunday really does give more business on Monday. My family’s business closes Sunday. So Monday and saturdays are our busiest days. Whereas other restaurants close mondays because it’s a slow day generally

[BillAdamson-bpff]

Investing in the stock market is the best option to make a passive income. Virtually all the markets are crazy, most people pay more attention to the shiniest position on the graph, I’m keeping a diversified portfolio.

[GreenWaifu]

Finally, some insights into the strategies behind major brands. It's about time CEOs and business leaders shared their approaches.

[LXBalla]

We live near IKEA and we just go there for lunch most of the time. Other days we walk in to get some food items in the supermarket. We rarely ever buy furniture there 😂

[mediterrenean]

Costco is similar to IKEA in the way that the more you wander, the more stuff you would end up purchasing.

[susannnico]

Investment in stocks is a great way to invest your money. The team is constantly checking the market for changes and make sure that you are always informed about the best time to invest. As a result, I have made more money than ever before, and I don't have to manage my portfolio on my own! Invest in stocks, it's worth it!

[frximpn]

Couldn’t stop watching this. Well made and so interesting.. Great documentary as usual! Well done WSJ, always enjoying watching you.