App Discovery and The Marketer's New Clothes: Rankings, Advertising & Keywords | Junde YU

Delivered at Casual Connect Asia, May 2014

Today's game publishers and marketers are more sophisticated than ever and are eager to make smarter decisions in the fast-evolving mobile app ecosystem. In this new age of apps, marketers must become familiar with a whole new set of channels and metrics to really scale app marketing success. App store data, advertising analytics, and app store optimization are all tools that help publishers maximize revenue and downloads and improve discoverability. Join Junde Yu as he uses real-world examples to provide a full picture of the app marketing opportunities available and to get actionable tips to capitalize on the best ones for your business.