Current State of Mobile App Discovery | CHEN, AKHAVAN, CARLSON, NABERGOJ, YIM, HUDSON

With over a million apps in the App Store and Google Play, it has become increasingly challenging for developers to distribute and users to find the next game. AAA developers have also begun ramping up marketing spend, making it more difficult for indie developers to succeed on these stores. This panel session will cover some of the obstacles developers will face for app discovery in 2012 and what solutions have been proven to work. Perspectives from social networks, traditional advertising platforms, incentivized advertising platforms, and game studios will be shared.

Delivered at Casual Connect Seattle, July 2012.