How to Write Better Sales Copy (Use This One Tip)

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Writing sales copy is no walk in the park. You have to be strategic about it if you want to get more customers and help more people. But I've noticed that when most people write sales copy, they often include a big list of features... and stop there.

In this video, I explain why JUST including a list of "what they'll get" isn't enough. I also share what you should do instead. This one important tip can dramatically improve your sales copy.

After you watch the video, I have a question for you: Have you made this mistake before? What did you write in your sales copy and what do you plan to change it to now after watching the video? Let me know by leaving a comment here:

If you're looking for more videos on marketing, psychology, entrepreneurship, and more, then subscribe to my YouTube channel right here:

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[EpartnersMarketing]

On a project page for logo designs I had "You will get a one-hour clarity call with me." Now it will say "You will get a one-hour clarity call with me. You should come prepared with your most troubling brand issue, and I'll work through it with you."

[TheBenjaminUlrichShow]

We are starting a new company and I use this guide to developing my skill as a copy writer. I have never learnt copy writing in school although I have a masters degree from a university. So thanks Derek. Appreciate it. And thanks to Pat Flynn, without whom I would have not heard about you!

[KatieLynEaster]

What I had on my webpage pricing packages: includes installation licences for x number of registers/terminals.... What I am going to add to that is: ...so you can install the system in the stockroom, your home, a separate department, kitchen, back office, classroom or add a second register for rush hour.

[oilglobally]

27 seconds into the video and I am hooked by your speaking skills. I want to acquire that!

[HarshajyotiDas]

Hey Derek,

Common sense is not common. You have proved it once again.

It might be a great idea to work on our lead pages. Instead of syaing you will get this ebook or this free report, one should say why they should get this free ebook or report. The conversion will obviously increase.

Great going Derek. Waiting for your next video..

Signing off from India !
Harshajyoti Das (Harsh)

[AdelleRamcharan]

That's an important distinction. Thanks Derek!

[deborahchilds]

Thanks, I needed that!--WHY what I do will benefit them. Sweet!

[MendaMeister]

Haven't started working yet but all these lessons are seriously great to know. Thanks.

[MrMalibujunkies]

I changed everything about my page! This video helped Incredibly! I really appreciate the help!

[tarotaguchi]

Before: We offer 30% discount on tuition in the first month. 

After: As choosing where to study abroad is a major decision to make, we offer 30% discount on your tuition in the first month to take some pressure off.

[hotme]

Thank you very much, you are a super duper star

[EgoFreeMusicGroup]

Great video Derek. One thing though. At the end of your video your CTA was to subscribe to Social Triggers. You told us what we'll get and stopped there. I was looking for the why it matters to me on that one. Just thought I'd point that out my friend.

[Harrygrowingup]

Great advice
old lines -
-professional tv wall mounting
-aerial installs
changed lines-
-tv that blends in your home wall
-aerial that will give you 20 years plus of viewing pleasure

still a bit off so need to think

[bfzphou]

Features VS Benefits. both are useful tho.
each is more appealing for a certain type of person.

the question in hand is not whether its better to just use
"3 logo variations" as your copy, no one will do that,
the question is, if i have limited space (ad copy, staying above the fold, staying in relevant position length wise)
or the opposite, i have UNLIMITED space, where i can write anything that i want and as much as i want.

now, what will go into that space? features, benefits or a mix of both?
will you make it short and miss out on info you would like to be included,
or make it long and miss the readers attention, or even confuse them.

IMO, it all depends on the stage the reader is in into our sales funnel
Benefits are for earlier stages, when you still need to build trust and rapport
while features can help drive an informed decision - for someone who already
know he want X product, or how much he is willing to spend. if ill want to dumb it down:

Benefits = Soft sell = Acquisition - depends on the product AND audience, its usually better for awareness and early interaction
Features = Hard sell = Retargeting \ Remarketing \ Pull marketing - might not have the right impact on cold audiences, BUT

i for example, buy only stuff i intend to buy, and therefore land on pages when i already know im going to buy, and not going trough the whole funnel usually. pull vs push in mind, im in the pull crowd, SO, im more prone to features most of the times.

it really all comes down to understanding your audience, your overall game-plan, and obviously split testing where possible.

[JordanShackelford]

BUT HOW WILL EXCLUSIVE CONTENT ABOUT SELLING AND PERSUASION BENEFIT ME?

[ThumbsUpBanners]

Had/Have: "Each of our VSS system's include a step-by-step, wire-to-wire, vehicle specific installation guide that indicates exactly what wire from the system connects to what wire in the vehicle, where the wire is located in the vehicle and how to confirm that you found the correct wire using the VSS kits supplied LED style test probe."

Going to make this the first this line before what is stated and keeping above: "No sitting with a lap-full of "spaghetti-wire" and jumping from wiring chart to manual, trying to figure out what wires are needed (or not needed) that connect to the vehicle."

[richardharris]

Hey Derek, do you have any recommended readings on how long/how short your sales copy should be?

[SynergyCeleste]

A dark shirt and dark background really makes your FACE pop...and it is more relaxing to the eyes!

[DavezillaMedia]

The henley collars are much better. When you started getting all fancy suits and ties on us, I'll admit, I didn't watch as many of your videos. You came across (visually) like a Microsoft salesman. I like the casual, approachable Derek better.

[JeremyWilliamson]

Ok, Derek... I loved the video and totally did the assignment.. here's mine:

1) WHAT I HAD --> "I LIKE BIG BUTTS."

2) WHAT I PLAN TO CHANGE SINCE I'VE WATCHED THIS VIDEO --> "I LIKE BIG BUTTS... AND I CAN NOT LIE"

How's that? Did I get an "A+"? LOL

I had to, Im sorry hahahaha I DID love the video though... good stuff!!! #subscribed!