How To Write A High Converting Video Sales Letter (VSL) From Scratch

Easy 5-Step Formula For Writing a Video Sales Letter

In this tutorial, I’m going to teach you how to write one of the most effective sales tools there is… Video Sales Letters (VSLs).

It’s no secret that video has been rising in popularity over the years…

With 73% of people saying they prefer to watch a short video, compared to just 11% that would rather read a text-based article…

And a whopping 88% of people who say they’ve been convinced to buy a product or service by watching a brand’s video…

So it’s really no surprise that more and more business owners have started to incorporate more video into their own marketing strategies.

Which is great news if you’re a copywriter…

Because as consumers continue to demand more video content from their favorite brands, more and more businesses will need help creating them.

Now, this “video content” can take many different forms…

Including everything from video ads, video case studies, welcome videos, thank you videos, sales videos, short promo videos, long webinars and tons more in between.

But when it comes to video content that SELLS…

It really doesn’t get any better than the VSL, or Video Sales Letter.

So if you want to take advantage of this massive opportunity to expand your copywriting business, land more clients, and make more money…

Then you would be wise to master the art of VSL writing.

And while a VSL is very similar to a written sales letter, in that they are both designed to persuade and convert an audience…

There are some very KEY DIFFERENCES between these two types of sales letter, which I’m going to teach you in this video.

Keep watching!

And if you want to learn how to write a high-converting sales page, then make sure to check out my 5-day program, The Write & Ignite Challenge! In it, you’ll get…

✅ My 5-question copywriter checklist to help create a bomb-ass sales brief.
✅My Wheel of Persuasion – which includes 6 proven writing prompts to help you build trust, create believability and inspire action.
✅ My simple 4-point Offer Matrix to help you craft an irresistible offer.
✅ My 16-step formula for putting it all together.
✅ PLUS – my H.O.T. Headline Formula and 3 proven hook templates to help you capture and keep your prospect’s attention.

And you can learn it ALL – in just 5 days! 👉🏻 Join The Write & Ignite program here:

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#VideoSalesLetter #HowToWriteAVSL #VideoMarketing

[TheVibeMindset]

LOVE this! I have a VSL and added 2 items you mentioned that increased my conversions 12% already! Thank you!

[assortedbibssundayfootball]

Thanks for sharing. As always, you get straight to the point which saves us lots of time. Much appreciated.

[StaleSaltyCrackers]

I bought two of your courses just because. I’ve been writing copy for six years, so I’m showing love by buying your courses.💯❤️

[rayvinhubilla]

Yay!! I was one of the many who requested this video... and now it's here! 🙌

[susatya.content]

Amazing information about the Video Sales letter. I always thinking about what VSL is and how it is different from a written sales letter. Now I got the answers. Thanks, Alex for this amazing video. Through this video, I got a complete idea about VSL and how different it is from writing a sales letter.

[bridgetposton]

Thanks for breaking this down Alex! I really wasn’t too familiar with VSL’s until I came across this video. So thank you!

[hugoleonardoamaral]

this came in the perfect time Alex! thank you!

[DaveSy]

Thank you for this breakdown! All important pieces of the formula that can be forgotten if you're not careful

[tim]

thank you so much!!! i have been struggling for a week for how to write a VSL now you made it very easy for me this is all i need may god bless you <3

[Hold_Fast_Dean]

So helpful! Clearly articulated and packed with value - as always! Thank you!

[alkhemiefitnezzllc]

Thanks Alex. I personally would love more VSL videos from you.

[ghulammurtazasheikh.]

Thank you for making it short, crisp, and full of value. Would love to listen to a case study in your way.

[kencw]

Thanks for this video. Very helpful and broken down bit by bit.
Writing VSLs won't be a hard task for anyone after seeing this video.

[etseverythingissimple]

Alex! I am loving your every videos.
I watched your first video yesterday and since then I am continuously consuming your channel.
This one is my third video.
Phew!!!!

Although I have a humble request for you.
Kindly make a whole video on VSL or write a VSL letter live.
You ca say it a tutorial type.

I would love to watch....
😍

[irenedumateachesart]

Great stuff. I've been researching for a week, and still learned plenty.

[PieceCraftLove]

Thank you for breaking this down, I didn’t even know what a VSL was before I watched this video! My question is: can you share an example of an actual VSL ad or video so I can see these 5 items in action? Or should I just look for them the next time I watch a video ad? Also I love all the extra cutaways to the funny video clips to get your point across. Super fun and definitely keeps my interest! As an auditory learner, video has always been my preferred way to engage with content!

[keesvanes]

Thank you for this video about Sales Videos!

[jorgevillalobos]

What an awesome video, definitively the best video on VSL content out there!

[anthonyforca]

thank you this was very helpful, i took notes and you are a joy to learn from!

[abdulmalikumar]

I like your energy, personality and prettiness