Copywriting Examples: How To Write A KILLER HOOK In Your Sales Copy

5 Copywriting Tips for Hooking & KEEPING Attention

Hey all you cool cats and kittens. You might be wondering – what does the Tiger King have to do with copywriting?! Well, turns out, more than you think. Watch today's video to find out.

This week I'm talking all about the single most important part of copywriting….

The art of crafting the perfect hook.

In copywriting and marketing terms, a hook is exactly what it sounds like — a concept or an idea that gets people interested in what you have to say... and what you have to offer.

Therefore a good hook has the job of reeling in a prospect by getting their attention enough to take the next step.

Because, let’s face it, it doesn't matter if your copy is the most interesting, engaging, well written masterpiece on the planet, if you can’t get your prospect’s attention – does it even matter?

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#digitalmarketing #copywriting #copywritingtips

[gkjvsbo]

1. Threat, warning and pain

2. Education & FYI ( provide a useful and relevant information that opens loop to make them want to learn more )

3. Confirm beliefs ( start with a powerful statement that confirm existing beliefs, then pivot to give another information, this gives prospect a sense of validation & acknowledgement )

4. FOMO ( Merging social proofs with scarcity to create desire, ex = who else wants to... / millions of people have.... )

5. Relevancy ( use issue, culture or whatever is in a trending topics and connect it with our products )

[OdellBizzell]

So. Much. 🔥 in this 10 minutes!! I can only imagine how good the paid content is...

[sidekickrida]

Can't deny the value I'm getting from these videos. Currently binging your content.

[onenonlyheart]

You are right my darling sis, when my rabbis see a cat, doesn't matter what food i bring for them, they first run away instead of eating their hearts out. I love you, lovely piece of advice from the most charming coach on the planet.

[TheBeMoHappyShowPodcast-pnbt]

Thank you. You're incredible!! I wish you would use examples of these types of hooks.

[QuizmasterLaw]

scarcity, social proof, and fomo never motivate me as a consumer,
which makes it hard for me to take them seriously or employ them.

[carlvanderpal]

6:00 Alex's crazy coffee eyes. ahahaha

[jdehaan]

I'm in the process of re-reading Maria Veloso's great book, 'Web Copy That Sells', to try to add some appeal to my blog posts and call-to-actions. I decided to see if she had anything on YouTube (she doesn't), when I stumbled on some other copywriters videos. I wasn't really impressed with how they present ideas. Then I found one of your videos and am grateful that I did! The way that you explain the ideas of great copywriting makes it very easy to internalize. Your energy and enthusiasm adds to the excitement, too. Also, the tools and processes you use are modern and cutting-edge. I've subscribed and will be viewing many more videos from your channel. Thanks for the great tips! -Mark

[felixjordan]

You are fantastic.

Your sharing is very useful and inspiring. And your smile light up the world.

You are an angel full of love. Thank you so much.

[ataberdi]

Oh, This was was published on my 🎂. I vividly remember the 29th of 2020, but wouldn't expect myself to be a killer hook writer in 2023 thanks to Alex❤

[weightlossrecipes]

Your videos help me lot, I have implement them in my project
But I have just start the copywriting and need more details so I'm hoping that you create A full professional copywriting course
So that everyone can acquire this skill in this lockdown ( covid-19) and use there free time to learn A high income skill
I hope you will make the course for us
Thanks again for such A great contents

[paulbacchus]

Iam 100% happy and 100%
satisfies with your copwriting
vids, their pure gold dust, Iam
trying to start a career in
cooywriting skills, iam a studant, a wookie just learning the craft and these
vids are water in the desert.
Paul Bacchus esq

[amirkamalian]

Well Done ! i stated creating content on instagram a month ago, and i research all day about how i can improve, this video is Guided me the MOST ! thank you so much <3

[farinrasouli]

This video was effectively helpful, and full of ideas.

[adisatrio]

ALEX! STOP SMILING! YOUR SMILE IS WAY TOO CONTAGIOUS.


(please don't stop smiling)

[khawjafarhanDataAnalyst]

Great information about the hook but a little more time needed with Examples

[getaheadofficial]

Really love how you craft your videos, Alex! It's obvious how much effort you put to it. Keep going!

[Alexbottiman]

I love your Friends references!!! Chandler yelling "I knew it!" made my day 😂

Thanks for all the amazing content <3

[heymavericklim]

I got hook to your smile and lovely energy!! Hook #6 hahaha
Awesome sharing Alex
You got a new fan n subscriber

[harkishansinha]

Congratulations of 30k !!! You are such an amazing beautiful person