The Growth Loop: How Monetization and User Acquisition will Merge in 2019 | Nadav Ashkenazy

Delivered at Casual Connect Europe 2019. As ad monetization continues to grow as a revenue stream for game devs, it becomes increasingly critical that traditionally siloed monetization and UA teams start working in sync. In this talk, Nadav explains in concrete terms how these teams can work together, and why doing so creates a virtuous cycle of accelerated app growth.