International Market Entry Strategies

Expanding your business internationally offers the potential for sustainable profitable growth, and is the aspiration of ambitious senior executives worldwide. Deciding on the best international market entry mode requires knowledge of the options available, and in-depth assessment of the advantages and disadvantages of each entry mode.

In this lesson, we consider the 5 most common international market entry modes, and in this first of two presentations, we consider exporting, licensing and franchising, and strategic alliances or partnerships.