The Strategy of International Business (With Real World Examples) | International Business

Firms that compete in the global marketplace typically face two types of competitive pressures: pressures for cost reductions and pressures to be locally responsive. These two pressures place conflicting demands on a firm. Responding to pressures for cost reductions requires that a firm try to minimize its unit costs. But responding to pressures to be locally responsive requires that a firm differentiate its product offering and marketing strategy from country to country in an effort to accommodate the diverse demands. Because differentiation across countries can involve significant duplication and a lack of product standardization, it may raise costs. So how do differences in the strength of those pressures affect a firm's choice of strategy? In this video, I will introduce four major international strategies to you.

[ebarron]

As a business student I really enjoyed watching this video I had no idea of how many strategies go into international business. What I really liked was that the instructor used real companies as examples. That really helped me understand everything better.

[amberstern]

I really liked how you included real-world examples to help students better understand this topic. I had no idea that so many strategies can go into international business!

[candacecreech]

Strategy is very specific to the success of an international business, so this video was very helpful for me to be able to see how certain strategies make or break the growth of a company. It was helpful for me to see examples of specific companies and countries and how they conduct business and marketing.

[haelynstraub]

This video taught me about the pressures international businesses go through and the four different strategies a business uses internationally. I did not realize there was more than one strategy for international businesses. As a marketing student, this is important for me to comprehend because I will need to know which strategy is best for which type of business I will be working for.

[pattyhasbell]

As I was watching this video I never realized by going global or international there are a lot of questions to be asked and answered. Besides just the normal business questions and opinions on who, what and where is a lot information to be compiled to decided what market you are looking towards, who is your shopper and how you want to distribute it. Thank you for your thoroughness on the subject.

[lukeyoder]

I never realized there were so many different kinds of strategies that you can use within international business. Given the real world examples in the video I managed to have learned a lot. Just reading pages off of a page sometimes does not stick with me, but given the examples I feel as if i can really grasp and understand the concept of strategies used during international business.

[ChristieHale-uswf]

The most interesting part of this video for me is how cultural differences affect international business strategies. It was also informative regarding the pressures that international businesses face in order to stay competitive in their market.

[baylorbattles]

This video was very eye opening for me because it showed how much more goes into business strategy than I thought. Especially when it comes to international business and trying to work out how to blend cultures of employees and customers for the good of the company. I think this video displayed the pressures of creating a good business strategy very well.

[allistevenson]

I never really looked into the reasonings or the strategy behind business and where they conduct their manufacturing but this video really enlightened me on how crucial that choice can be when deciding

[simonlee]

Thanks Dr.Yang, very insightful and easily understandable content for me as an undergraduate!

[maitlynmorman]

International business is such a complex and overwhelming thing to understand. I love how this video gives real world examples because it helped me understand the strategies of international business, which is something I have never thought about before!

[lanehutchinson]

As a student of this class, I enjoyed watching the video of the strategy of international business, and I learned a lot from it. I never knew how much the United States was involved in international business on an every day basis.

[yazmincortez]

Great video!!! I enjoyed all the different examples used to describe all the different strategies.

[kelanmckay]

Just watching the video you can see how hard it is to have a successful international business. This is also a great introduction to the different types of strategies used in international business.

[cristianrodriguez]

I find this video very interesting and helped me gain a better concept of international business. The real world examples that were provided with the strategies helped me understand and compare easier.

[bradyjohnson]

When it comes to international business, there are many aspects that need to be evaluated when entering a new country such as governements, regulations, and different culture. That is where international business strategy comes into play. This video really helped explain what goes into that and some of the different concepts.

[CalebHopkins-qm]

As a marketing major, I found this video to be very interesting. I have always been intrigued in strategy in general so when it comes to strategic moves in the business world it is very interesting.

[morgan.]

There are so many different strategies in international business that I didn't know about. Having the real world examples of things was nice and helped me learn better.

[bethrobinson]

I can honestly say I knew very little about strategies of international business before watching this video, but now I am intrigued by some of these methods. My favorite part about the video is the real world examples given with every strategy. I like knowing that Caterpillar achieved a transnational strategy successfully which the video says is very difficult to do. I have a newfound respect for all of the companies listed in this video.

[ninjaofMc]

After watching this video I understand that there are many different ways to compete as an International Business. Whether a business does a Global Standardization Strategy, a localization strategy, or another strategy depends heavily on the industry and many other factors. Deciding an international strategy can positively or negatively effect an industry in many ways.