Entry Strategies (With real world examples) | International Business | From A Business Professor

Once a firm decides to enter a foreign market, the question regarding the best strategy of entry inevitably arises. Generally, firms can use one of six different modes to enter foreign markets: exporting, turnkey projects, licensing, franchising, establishing joint ventures with a host country firm, or setting up a new wholly owned subsidiary in the host country. Each entry strategy has its own advantages and disadvantages, and managers need to consider these pros and cons carefully when deciding which strategy to use.
In this video, I will explain these various entry strategies along with their respective advantages and disadvantages. I will also provide some real-world examples for you.

[irielamontoya]

What I enjoyed the most about this video is how it dives into each entry strategy and there are actual examples that I was able to understand! Watching these videos helps me learn so much more and actually retain information that can be useful for me in the future because of the visuals than sitting down trying to understand concepts reading my textbook. Thank you Dr. Yang!

[maebuckingham]

It's interesting how there's so many different types of entry strategies. I think that's really great for how you want to enter a market and how you can bring others along. I think that this makes it easier for people to start or join a business.

[breannamcgowan]

This video was awesome. I remember learning about the many entry strategies in one of my earlier business classes, but I've never been given instruction this thorough before. I really enjoyed learning all the ins and outs of this topic.

[rachelboshers]

This video was interesting! One thing I kept wondering while watching it is how many companies use a "mix" of two or more entry methods, like exporting to one country but establishing a joint venture in another one.

[derickbeard]

I've never really thought to start my own business but understanding different strategies of entry can not only help me grow in my career but also maybe take that next step into starting a side hustle or hobby to generate more income. This video really broke the topic down and made it easy to understand for me.

[Yogscastblake]

I learned a lot from this video. I did not know about the Volvo/Uber joint venture. It is interesting to see the advantages from strategies like this

[tannerdavis]

I didn't realize that there were so many differences between licensing and franchising as I had always clumped them into meaning the same thing. Great video!

[andrewpaolino]

It's very cool to see all the different ways that companies could choose how to enter a new market especially since they can spend a lot of times thinking about which strategy they want to use, that takes a lot of guts to pick a plan and then stick with is even if the initial cost of the entry may be high.

[kendallprice]

The instruction given here is by far more in depth than i had recently been exposed to. I really enjoyed deep diving into each strategy.

[destineychildress]

I am also taking a strategic management class and have been introduced to the various strategies one can use to create value. This video has helped me understand entry strategies more thoroughly which will help me in both classes. Thank you!

[edwardmiler]

I was really bad at understanding entry strategies until this video walked me through! Thanks Dr. Yang!

[jamessawyer]

I really liked the formatting and structure of this video. Breaking up the different types of entries, and providing examples added to the level of understanding that I could gather. Each entry strategy now has significantly more meaning to me, and I really enjoyed the video due to that fact.

[isabellewandres]

My favorite part about this video was learning about franchises. We are surrounded by franchises and having a better understanding of what they are and how they work will help you have a better understanding of how the world works. Franchises can help you quickly build a global presence.

[jacksonpeer]

I liked how this video broke down different motives for business entry strategies into new countries. I was very appreciative that this video defined the difference between licensing and franchising, as this can be confusing. I now understand that licensing is common with manufacturing firms and franchising is more common with service firms.

[lexivarona]

This insightful video really opened up my eyes, I’ve known about a good chunk of these like licensing but I never realized all the entry strategies and what made them different.

[rarwxd]

I was previously only aware of franchising and licensing practices; I might've had an idea of what the other practices were, however never fully understood them. I have seen a smaller scale of smaller companies transferring ownership to larger companies, but seeing examples of larger scales of this brought to my awareness the gravitude of this practice. At larger scales, more is at risk. An example is a pallet producing company we work with that had been their own company for years, including when we met them. However, they sold their company to a larger company. This has opened their customer list, as well as tremendously relieved them of financial burdens. For us, who are a small business, this was good because of the previous relationship they had, we were able to keep a higher than market deal at the moment of acquisition.

[jacksonpowers]

I liked how this video broke down different motives for business entry strategies into new countries. I was very appreciative that this video defined the difference between licensing and franchising. I believe the real world examples were a great touch and helped me to better understand how these are realistically used.

[jojohntv]

This was the most informative out of all the videos as it informed me how and why companies go through acquisitions. It doesn’t make sense for a foreign company to start from scratch but instead acquire already established companies.

[madisonhodges]

Strategy is so interesting to look at. Going from purely a consumer view to learning about how firms decide how to make the best of their assets and opportunities is eye-opening.

[danthonymiller]

I enjoyed this video and how it showed how different automobile companies are affected. I also enjoyed learning about the joint ventures and how it can benefit both companies involved.