Global Market Entry Strategies: Exporting to Direct Investment

When firms go global they have multiple options, they can export from their home market, they can develop relationships with local firms and start up franchises or joint ventures, they also can direct invest in their new market. Each one has their own benefits and cons. Here we look at each one to see what could be the right way for a company to go abroad.

Filmed in Rwanda
Copyright Mark Wolters 2019

#marketing #marketentry #globalmarketing

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[TheMisterlacy]

Deserves a lot more attention! Great examples and explanation - it is very helpful :)

[michaelcanzi]

Hey, Professor Wolters. I wanted to thank you for your excellent video collection that you have created over the years. I teach high school business in Toronto and I use your videos in my grade 11 Marketing and grade 12 International Business classes as resources for my students. They like your energy and they also often feel kind of proud to know that they are mastering some of the same material that university students are learning. Your explanations also validate to the students that what I am teaching and leading them through is actually accurate, relevant and current. Keep 'em coming! Thanks again.

[katarzynasuek]

OMG! This is the best business video I've ever watched! With this one learning is a pleasure! You're awsome!!

[ivancastillosanchez]

Such a great explanation, keep going.

[jasonharker]

Best explanation of global entry modes that I have seen thus far. Definitely helps to lay the groundwork for understanding international marketing.

[ceyhunmetin]

Nailed it! Super cool passionate speaker with amazing teaching skills and knowledge.

[Lets_engage]

WOW, AMAZING TALENT.GREAT LAYOUT AND SKILL. YOU EXPLAINED IT VERY WELL THANK YOU.

[alesiafreeman]

I would like to say a big thank you. Thanks to your video I passed my international marketing exam.

[josechango]

The best video I have seen on this . Love the expositor, He is awesome !

[cityhickstephanie]

This was incredibly helpful. Thanks Mark!

[BusinessFocusNG]

Thanks Prof. Your teaching style is amazing. With you, learning is fun.

[dearbhlabrennan]

great video, thanks for your explainations

[veerlelammertink]

Thank you so much! This was incredibly helpfull!

[thevictoriaabia]

I watch your travel youtube channel so it is interesting to come across your content as a business school professor. This video in particular was added as a resource in my class module.

[tosht]

This was super interesting. 👍
Most of my experience has been with *_Value-Added Resellers_* and distributors.
VARs are perfect when you engage with a professional, ethical and committed partner.
-They know their country.
-They may have an existing client base.
-Contracts require minimum level or annual sales but there is no limit. 👍
-Contracts require regular marketing and advertising consistent with vendor.
-VARs manage all implementation as well as customer service. 👍
-They may assist with entering other regional markets.
-One VAR is so exceptional, we run everything by him before final release of new products. (How about that?)
Seems like all upside but there are many potential negatives as well. *_Love this channel, Mark._*

[lavionyoutube]

it is really amazing and interesting . easily understood it. thank you professor.

[ThiMaiAnhBui]

Woww, I just wanna say thank you for your helpful video. Anyway I love the background with the bird sounds when we're learning. Sounds cool and relaxed. I really enjoy your video 😊😊😊

[bluedreamz]

Thank you professor, that was extremely helpful with all of the examples.. Our module recommended book is extremely hard to understand and also provides very weird examples. What you've done is to simplify it so that it is actually understandable for someone that is just starting to learn about market entry. Thanks.

[evac]

THANK YOU EXPLAIN SO GREATT! AND MAITAIN MY ATTENTION! XX FROM SPAIN

[sedaghatmolaei]

Thanks for the information you presented