How to install Google Ads Conversion Tracking with GTM 2023 (Part1)

preview_player
Показать описание
Google Ads conversion tracking measures the success of ad campaigns by tracking newsletter signups, app downloads, product purchases, and any other action that is considered valuable for your company.

By tracking these conversions, you can better understand what is working for your business and what isn’t. In this way, you can understand the behavior of your customers and then evaluate your ad campaigns by comparing this data to your budget, allowing you to allocate your resources more effectively.

Wondering how to do it? Don’t worry, we have you covered thanks to our in-house creator, Sofiia, who is going to show you how this can be easily done in just a few steps with the help of Google Tag Manager.

🔗 Links mentioned in the video 🔗



📚📚 Courses and Resources ⏬⏬

👍 FOLLOW US 👍

OUTLINE

00:00 - Introduction
00:30 - Identify a Conversion
01:01 - Creating a Conversion in GAds
03:39 - GTM Conversion Tracking Implementation
04:38 - Creating a Trigger in GTM
05:24 - Testing GTM Implementation
06:24 - Conversion Tracking in GAds
07:02 - More GTM Information
Рекомендации по теме
Комментарии
Автор

Having issues with your analytics?

MeasureSchool
Автор

*Just finished setting it up following your video!*

KeywordResearchSimplified
Автор

That was the sweetest way anyone could explain GTM conversion tracking. Thank you Measure School team.

aksksky_
Автор

OMG THANK YOU! I have been trying to find this information for ages

jusmereee
Автор

Great tutorial and easy to follow. Thank you Sofiia. You are a true instructor. 👌👌

barsk
Автор

Thank you Sofia, very easy to understand even without any coding background

shanghaistory
Автор

Thanks Sofiia for the amazing tutorial.

fernandomaximoferreira
Автор

Amei a experiencia, mesmo não tendo muito entendimento sobre o assunto, estou saindo com total segurança para aplicar todo aprendizado .Obrigada aos professores em especial ao Gustavo e ao Pedro, que com muito atenção a todos tiraram todas dúvidas. Muito obrigada!

lucienemarquesdias
Автор

Trigger in this video is based on Custom Event - Purchase, in the other video you made trigger on Page View - Order Recieved (when URL with this loads). Which approach is more accurate and should be followed for Shopify Store ?

urg
Автор

Great video! Structured, clear and nice to listen to :)

yuliaakerman
Автор

Did I miss the part where you track dynamic values in Tag Manager? I want to track the order value of each purchase.

DavidREsau
Автор

measure school and Sofiaa! thank you so much for this video...really helps out to understand the concepts you are showing...quick question, how do you see ad campaign/ad group or even down to keywords, which ones converted so you can use them to increase budget on further? Is there such a thing and if so, in your opinion, how accurate is it? Thank you and to Julian so much again...

knbtwister
Автор

Thank you for the video! So what if I'm an affiliate who is just promoting a Clickbank product using a video ad and a landing page which leads to that offer, do I only need to add the google site tag to the landing page that I've created? I don't have a thank you page... do I also need to use the event snippet or not? Thank you for your help!.

Guy
Автор

3:39 this option "install the tag using google tag manager"does not appear for me, how to change this, does anyone know?

AdamoBS
Автор

Looking forward to it. Will the presentation cover Enhanced Conversions for Google Ads?

ivan.vatovic
Автор

I followed the steps exactly as mentioned by you in video, but the thank you page conversion tag did not fire. On getting into preview and debug and clicking on the tag, it shows that the page_url trigger fired but it also gave that _event equals gtm.js did not fire. I had not configured this trigger but looks like a system trigger. Can you let me know what is wrong

sunilgoel
Автор

Hey man, I have a question. What's the difference between the conversions made and imported by Analytics, rather than the ones made with Google Tag Manager?

Gio_web
Автор

Driver pulls over in car to ask for directions...

Google engineer reply: "oh that's easy, just drive down here for 2.7926 miles, stop, then drive 0.0004 miles and turn left, then immediate right, into the car park, go to 7th floor, sell your car, buy a motorbike, proceed out of the car park taking a right on exit, at the junction merge into 7 lanes of traffic and at 16.29153 miles per hour for 178 seconds, pull a wheelie for 2.63 seconds changing from 2nd to 3rd gear, take a right but from the second lane once the traffic in the 6th lane has stopped and you should be there, it's super easy, happy driving good 🙄

jason-m
Автор

НЕТ У ВАС ПЕРЕВОД 🥺 ПРЕКРАСНЫЙ ГОЛОС У ВАС АЖ ВЛЮБИЛСЯ 😝

NevaHomeCleaning