Shopify Google Ads Conversion Tracking 2023 - Track Purchases, Add to Cart, and Checkouts

Welcome to our in-depth guide on setting up Google Ads Conversion Tracking for your Shopify website!

Effectively monitoring your online ad performance is critical for optimizing your marketing strategy. This is why we have developed this simple, step-by-step tutorial to show you how to implement Google Ads Conversion Tracking on your Shopify store using Google Tag Manager, Google Analytics 4, and the Google & YouTube Shopify app (previously referred to as the Google Channel Shopify app).

Helpful URLs:

Hashtags:
#GoogleAds #ConversionTracking #SurfsidePPC #GoogleAdWords

What will you learn in this video?

1. The importance of Google Ads Conversion Tracking for your online business.
2. How to properly set up Google Tag Manager on your Shopify website.
3. The process of integrating Google Analytics 4 with your Shopify store for improved data insights.
4. Using the Google & YouTube Shopify app to track key performance indicators (KPIs), including purchases, add-to-cart events, and checkouts.
5. How to attribute these actions back to your Google Ads campaign, enabling detailed performance analysis and precise optimization.
Why should you watch this video?

By the end of this tutorial, you will be equipped with all the necessary tools to accurately track your Google Ads performance, understand the customer journey on your Shopify store, and make informed decisions that will enhance your ROI. Whether you are a newcomer to e-commerce or an experienced Shopify merchant, this video is designed to assist you in leveraging your data to its maximum potential.

Remember, knowledge is power. The more insights you gain into your customer behavior, the better you can adapt your marketing efforts to meet their needs and, in turn, increase conversions.

[hxlnbqj]

For anyone else wondering GA4 Config in tag configuration is changed to jsut 'Google Tag', it will also ask for a TAG ID instead of Measurement ID but you can put the measurement ID there just like in the video.

[Jdg]

You Sir, are a good man. I've been trying to work this out for hours and following this video has finally given me a working conversion tag :)

[Limitlessgoals]

I must admit this is the best tutorial.I have Just straight to the point.Thanks.

[lavish]

This is an awesome video. It helps me installed the Google ads conversion tracking on my website in a few simple steps. Thank you for this helpful video.

[HowToGoogleAds-ebzs]

Thank you so much, awesome tutorial! 10 months later and there's no longer a GA4 Config tag type. Is there a new method for GA4 config now?

[charaf]

Best Tutorial, from A-Z!! Thanks a lot

[amirfiroozi]

Great tutorial buddy! it's very very helpful

[hbofpcg]

Best walkthrough on the internet right now.

[inspired]

very systematically explained all points in one video

[danwestaway]

Great tutorial, very helpful thank you

[friendindian]

Excellent your tutorial very very helpfull. Thanks for this video thanks again I am from India

[qwer]

thanks for making this video, it is beneficial.

[bhagvaangodiswarallahkhudaparv]

Google Analytics: GA4 Configuration option not available, what to do?

[rodrgcarvalho]

After I follow this Google & Youtube App step by step, do I need to Install the Purchase Tag in the Checkout Script? I made a sale and it was not computed

[xwldrlt]

Salut Surfside PPC, thank you so super much for the tutorial which is really great! We where looking for a long time for such a structured explanation. We do have one question, why is the GTM Set Up in the beginning of your video needed? That I can not really follow so much. Thanks for your feedback. Kind regards. NK

[EmperorCaps-de]

thanks for the video. quick question, is the GTAG manager account necessary because we are installing the GA4 tag with the google app ?

[icufsvb]

Quick Question, i noted the Status on each item was "Inactive", do we need to create a tag for each of the item to make it active so it can track? or it will complete the tags on its own within few hours.

[rachelstewart]

Thanks for all your videos! Still struggling with a website that needs to track e-comm AND lead forms with the new Shopify (non-Plus) events, but hopefully we'll get more videos on this soon.

[AfonsoCoelho-ofve]

Thanks for the helpfull tuturiol. I just have a question. My conversion action is still innactive, while the others are already active. How do I activate it using google tag assistant without making a purshace?

[kiarich]

very helpful! I am having an issue in which the Google Tag Assistant Legacy extension shows the same Google Tag Manager twice, and of course has an error stating "Multiple installations of Google Tag Manager detected"