Signs of Ford’s COLLAPSE Are FAR Worse Than You Think

Ford recently reported a 1.1 billion dollar miss in its full year guidance, which has brought the company's execution abilities into question. Despite beating expectations on the revenue front with 44 billion dollars in sales, CEO Jim Farley acknowledged the company's "deeply entrenched issues in our industrial system" and production problems with the Ford Mustang Mach E and the F150 Lightning. In contrast, Tesla had a record-breaking fourth quarter, with CEO Elon Musk making major structural changes to prepare the company for any economic environment. Despite Ford's efforts to please shareholders, the core issues of the company remain unaddressed, and their recent financial moves may only be a short-term solution. While Ford may be facing challenges, they are still the number 2 player in the United States, meaning that it's possible that other EV competitors may be in even worse shape than Ford. #Tesla #ElonMusk #Ford

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[TMIOTesla]

Do you think that Ford will be able to make the changes necessary to once again regain their strength as a powerful brand? Or which headwind is your biggest concern for Ford in 2023? Be sure to watch:

[Ruteger]

What? $73, 000 for an F 150? That's a great value! Price for a blazer nearing $100, 000! Ford is out of it's mind.

[bryantwalley]

Ford has no affordable vehicles on the lot and you can’t buy one online so I’m not even sure how I would go about getting one if I wanted it. No way am I going to order through a dealer with their jacked up pricing.

[billscott]

Higher prices, fewer units sold, not a good business strategy.

[xkr]

The mere thought of having to deal with a dealer means I will not buy from legacy auto.

[deplorablecovfefe]

If they can't make a 30k pick up truck they need to go out of business anyway.

[jdedmnds]

Customers do have a choice, DON'T BUY A NEW CAR, rebuild your older car and keep driving it. The price of a new vehicle is totally out of hand.

[douglasburnside]

The difference between Tesla and Ford is that one of them is run and guided by an engineer. When the bean counters run the company, long term prospects decline.

[jasonpalmer]

Got a cold call from a Ford dealer today. Wanted to know if I was interested in an $83K Expedition. If I’m paying that much for a vehicle, you better believe it’s not going to be a Ford Expedition.

[greggalletta]

And the dealers are still trying to get market adjustments, outrageous DOC fees and pre-installed add ons.

[donbabcock]

Fix Or Repair Daily is what FORD stands for. They quit building quality and just slap out lots of cheap vehicles with poor engineering. I’m 58, I’ve watched the decline since the 80’s

[charles]

High debt, unions, dealerships and a culture of "status quo" thinking will be the end of legacy auto. Unfortunately, before this industry comes to an end, tax payer's money will be spent in a futile effort to save it.

[largelarry]

The way they have treated their customers over the years is truly underhanded so I could care less.

[sargepent]

Driving up prices THOUSANDS above sticker and treating customers like $hit because "you have no other choice" WILL come back to haunt them. I won't ever purchase a new vehicle from a brand dealer ever again after how I was treated by both Ford and GM

[meetshield]

I drive a 2011 superduty. How reliable are these electric vehicles? How are the batteries in the winter? Ive heard a lot of talk about profit and units moved... but not so much about reliability and cost of ownership. Ive always been one to buy used from an individual, as I would rather eat my boot than deal with a car salesman. I feel like I am a long way out from purchasing an EV.

[tuomasholo]

Tesla has proven the dealership model is a dead business model. Look at Ford dealers. They’ve marked up inventory and angered their customers all in the name of short term profit. If Ford wants to survive they must allow customers to order their cars without sales interference. Customers hate negotiating with sales managers trying to squeeze profit from needless add ons. Dealers should service sold inventory.

[robperkins]

Prices are the problem to all the manufacturers at this point just ask a million dollars for a new car/truck with a 60 year loan

[swankray]

"And all the dinosaurs grew fat and happy...until Comet Elon came..."

[Vic-Bee]

You are too kind not to point to the elephant in the room at Ford and GM... Sclerosis from the unions! It's no just that union labor is significantly more expensive than non union labor when entire packages are compared (not just hourly wages) but, more importantly, unions require their approval to any decisions by the company. Their interest lies in maximizing labor benefits from any proposed changes to the way things are while management seeks to make the company competitive and profitable so they can get their outsized bonuses and stock options. Tesla is on a whole different planet!

[Dave-in-France]

The cultural changes that will be required within Ford management will be very painful. Ford has been a front runner in the auto markets round the world for many years, but the last 3 years they have dropped dramatically within their ICE vehicle sales. Also the profit potential in their EV division will be very challenging as they are not making enough vehicles to benefit from scale production.