Google Ads URL Tracking

Google Ads provides a lot of ways for you to track your landing page URLs, so many that sometimes people can get confused. In this video, we talk through setting up tracking templates, using custom parameters, and more to ensure your campaigns are being tracked in all of your analytics and CRM platforms appropriately.

0:22 - Quick Note on Pixels & Links
0:48 - High Level Account Settings for Google Ads Tracking
1:20 - Google Ads Autotagging: What It Is & What It Isn’t
3:55 - Overview of Final URL Suffixes
5:11 - Parallel Tracking & Who Needs to Use It
6:21 - Understanding the Tracking Template Formatting
8:03 - Understanding How Parameters Work in URL Tracking
9:54 - Manual vs Dynamic Parameters
10:55 - Google Ads ValueTrack Parameters
12:33 - Using Custom Parameters to Tag Your Landing Pages
14:41 - How the Google Ads Account Hierarchy Works for Tracking Templates

#googleadsurltracking #googleadsutmparameters #googleadsurlparameters
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[DigitalMarketingwithZaman]

I watched many videos and I have not found this type of detailed video on whole youtube...I appreciated👓

[CNW]

finally a clear answer to the difference between the tracking template and the suffix for UTMs

[LOUEARLshoes]

Finally, clear explanation of some things I've been baffled about. Thanks, great job!

[MrDadek]

This is probably the best video covering the tracking topic I've found on YT. Awesome job! You just got another loyaly subscriber. 🙂

[AkshaySood]

Guys, can't thank you enough for all the value you are providing in your videos. Clear, crisp, concise, to the point! 👍

[carlamattioli]

Thank you for explaining this in a way that even a beginner like me could understand!I agree with many of the other comments--this is the best video I've found on clarifying URL tracking.

[chandanmittal]

Hey humble Thank You to you for this detailed video explanation, even non coders can understand this very easily

You deserve my subscription

[adishilo]

Thank you so much for the clear video! Can you please elaborate on the difference between final url suffix and url template? I saw that the two acts pretty much the same the the end of the day

[AlexLunnar]

Thanks so much for this video, It's incredilble. Much love from Brazil!

[a.h.]

Thank you for the good and clear video! However, I do have a question with regard to fetching the campaign name with help of custom variable on the campaign level & adding the utm_campaign={_campaign} to the tracking template on the account level. What I do not fully understand is how the value needs to get inserted under the custom parameter we named {_campaign)= to fetch the campaign name dynamically. In the video (13:57) you inserted the value Search+-+Brand...this is not fetching the campaign name, or?
Another ossue I do have, is, I cannot find the tracking template on campaign level, only on account level. How to get there in order to set the custom parameter on the campaign level? Thanks alot for your reply!

[Question.Authority]

Great Video, but I have one question. You say that auto tagging will not apply the UTM parameters that you would need for tracking in Google Analytics. So it sounds like I could do complete Google Ads URL tracking in analytics when using the tracking template or the final suffix url, but shortly after that you say that you need the UTM parameters for everything that you track outside of Google Analytics. So where exactly is the data that is tracked with tracking template or final suffix ID sent? (1:37 - 2.42)

[DrasticJason]

Great video - a simple and concise explanation of a reasonably complex subject.

(+1 Subscribers)

[anthonykol]

Can I use a dynamic campaign name in the custom parameter?

[yootesa]

for the
suffix, are you supposed to have a pardot form field HTML for each thing?

[ngasintse]

Thank you so much for your videossss!! They help a lot. I would like to ask if I have sitelinks on my ad, do I need to set up tracking template for them or they will have the ad level glicds on them?

[earlytoriseab]

Great video as always. What happens if I set a utm_campaign={_campaign} at the account level, but don't specify _campaign anywhere, will the nema of the campaign then be used as a "fallback" utm parameter?

[yeshnadogra]

hello mam can you please tell where we can check the final url change after the auto tagging on''????

[alexisnafrentie]

Thanks for video! It's really help me!

[XdragonxalliX]

Im still a little confused about what specifically goes into each of the boxes. For the tracking template, do i need to include my actual url before the "{lpurl} ect" and what is the "final URL suffix" box used for?
thanks in advance

[trinurageekz]

If we use google ads parameter tracking template will it be tracked on google analytics 4 such campaign name ?