Creating a Business Requirements Document (BRD)

This video discusses the all-important step of defining what you want to track with Adobe Analytics, commonly referred to as a Business Requirements Document (BRD). What are the things that you want to know about your site? Let's write them down and start to decide how we are going to track them.

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What you want to track with Adobe Analytics is not a Business Requirements Document (BRD). BRD is a doc that encompasses requirements of the business, the motive and use cases behind those requirements and how a system should function to suffice those requirements.